as family and household - 2649 Words

If the family exists (as Murdock says it does universally), then it must be performing some function(s) or fulfilling some purpose(s). A number of functionalist sociologists have presented accounts of the way in which this happens. GP Murdock Four essential functions of the family Murdock argues that the family is a universal institution (it exists everywhere) that performs four major functions Stable satisfaction of the sex drive with the same partner, preventing the social disruption caused by sexual free-for-all. Reproduction of the next generation, without which society would not be able to continue. Socialisation of the young into societys shared norms and values. Meeting its members economic needs, such as shelter and food. Talcott†¦show more content†¦The ideological state apparatus control at the level of consciousness the socialisation of norms and values that maintain the status quo, through religion, the media and so on. These two mechanisms form a web or comple x pattern of interrelationships controlling the individual through physical force or ideology. This distinction reflects the ideas of Gramsci (1971), who claims that ideological control is more secure than repressive control in the long term, but if ideology breaks down then repression will be resorted to as capitalisms last hope. The family can be seen as serving the functions of an ideological state apparatus by socialising both pro-capitalist ideology and its own familiar ideology in order to maintain such family patterns over time. For example the family socialises its members into accepting gender roles, into accepting that it is natural for men and women to get married and engage in separate roles and jobs in the home an attitude that is passed down from generation to generation. For feminists such a family ideology supports patriarchy since it suggests that men and women should have different roles in the family and society roles that lead to the subordination of women to me n. Evaluation of the Marxist approach Marxist views of the family follow logically from Marxist theory. If, for example, the family provides emotional support for workers, then this helps them to accept the injustices of the capitalist system.Show MoreRelatedFamily and Household2017 Words   |  9 Pagesthe subject which looks at the social world around us, how the social world works and how it effects and influences our daily lives. People tend to accept the social arrangements in which they grew up as normal or too complicated to understand. The family is the natural way to bring up children and schools are the normal places for children to learn. For most people the social world is just there, challenging their lives, they cannot change it and it is not really worth while trying to understand itRead More Family and Household Essay973 Words   |  4 Pages Family and Household nbsp;nbsp;nbsp;nbsp;nbsp;The word family comes from the Latin word familia which means household. This seems to be fitting since they both seem synonymous. In the dictionary the definition of family is a group of individuals living under one roof and usually under one head or a group of persons of common ancestry. The definition of household is those who dwell under the same roof and compose a family or a social unit comprised of those living together in the same dwellingRead MoreMy Family, The, And Conservative Household1040 Words   |  5 PagesThere are many factors that point to me being raised in a stereotypical, white, and conservative household. My family is moderately wealthy, we are republicans, live in the suburbs, and are extremely close. The only thing that separated us from the conventional white upper middle class family was that my parents raised me to purely believe in science. If it wasn’t proven by tests and observations it wasn’t real. We would judg e those who believed in some higher being that magically brought the worldRead MoreFamilies and Household By Atis Stafeckis Essay1198 Words   |  5 PagesFamilies and Household By Atis Stafeckis The role of the family within our society has always been hard to explain. Functionalist theorists like George Murdock (1949) and Talcott Parsons (1959) considers the family a mechanism that exists to complement societal needs for new generations with identical norms and values. Marxists like Engels and Zeretsky have a narrower viewpoint on the family in terms of societal use. They consider the family to be a more oppressive force that teaches the young aboutRead MoreEssay about Family and Household Tasks1562 Words   |  7 PagesIntroduction According to Wikipedia.com, in human context, a family (from Latin: familia) is a group of people affiliated by consanguinity, affinity, or co-residence. In most societies it is the principal institution for the socialization of children. Extended from the human family unit by biological-cultural affinity, marriage, economy, culture, tradition, honour, and friendship are concepts of family that are physical and metaphorical, or that grow increasingly inclusive extending to communityRead MoreComparison of the Roles of Families and Households in Politics1122 Words   |  5 PagesIntroduction to Political Theory A Comparison of the Roles of Families and Households in Politics Plato and Aristotle number among the greatest philosophers throughout history. Plato wrote the Republic to explore the idea of justice and whether or not the â€Å"just† man could be happier than the â€Å"unjust† man could. Plato cycles through many theories and ideas by creating an imaginary city to illustrate many of his ideas. Aristotle wrote Politics intending to guide and influence rulers and statesmenRead MoreDomestic Violence Is The Violent Confrontation Within A Family Household1195 Words   |  5 PagesValentina Marmol Women’s Literature Ms. Bruno 6 June 2016 Domestic Violence Domestic violence is the violent confrontation within a family household including physical abuse or sexual assault. This assault usually occurs in former spouses or relationships. Approximately four million women have faced sexual assault from a significant other in our world today. Even though domestic violence is defined as the physical abuse inflicted by someone onto another individual, but it also relatesRead MoreA Study Of The Economic Forecasting Of New One Family Households1758 Words   |  8 PagesA STUDY OF THE ECONOMIC FORECASTING OF NEW ONE FAMILY HOUSEHOLDS SOLD IN THE US – AN ANALYSIS Context and Objective of the Analysis The US housing industry has witnessed a downward trend post 2005 due to deteriorating macroeconomic conditions in the United States. The steep decline in the last 5 years has led to investigations on the future of the industry and understands the way forward for the industry. The report answers the following questions: How long is the fall in the industry going toRead MoreExamine the Reasons for the Increase in Uk Family and Household Diversity in the Last 40 Years2165 Words   |  9 Pages. Examine the reasons for the increase in family and household diversity in the last 40 years (24 marks, 10 A01, 14 A02) Family and household diversity is the change in patterns among the various family and household types that exist because of factors such as secularisation, changes to legislation, changes in womens position, changing attitudes In the past 40 years the family structure within the UK has changed quite dramaticallyRead MoreThe Importance Of A Family Of Four Household Budgets On A Two Person New Mexico Minimum Wage1446 Words   |  6 Pagesto manage a family of four household budgets on a two-person New Mexico minimum wage income of $7.50 per hour. My paper has many purposes as to why I have written it, which will be listed and further explained throughout its entirety. The first purpose is to demonstrate the ways individuals have to seek out in both creating and maintaining a family budget. Secondly, is to show the difficulties that arise in keeping family household budgets and the temporary or permanent ways families find and have

Pregnancy and Decisions Women Free Essays

Most people think differently, but there are plenty of reasons as to why it should be legal. Women should be able to get an abortion because they have their own choice of keeping their baby or not. What if a woman were to get raped? If abortion is made illegal, women would go back to the clothes hanger method and many women would die. We will write a custom essay sample on Pregnancy and Decisions Women or any similar topic only for you Order Now If I were to have a baby at my age right now, would choose to get an abortion. In my culture, parents are all about studying and becoming successful. If I got pregnant and had a baby, my whole future would be ruined. Having a baby at a young age could ruin so many things such as school and work. I wouldn’t be able to get a job/career due to the fact that I’m going to have to carry a newborn around. Would not be able to attend school because once again, have to take care of a newborn baby. In my culture, we are all about having our studies as our first priority. My parents wouldn’t even let me have a boyfriend during my early years of high school. Imagine how hey would feel if I would have gotten pregnant. In my culture, we believe that if you have enough reason to get an abortion, then you should get one. My mother got an abortion before she had me. This was around the time when my grandpa got diagnosed with cancer, so it was a rough time for her. She also recently gave birth to my older sister, and she just wasn’t ready to have another baby at that time. Two of my cousins also got abortions when they were in their teenager years. Unfortunately, they were being careless and ended up getting pregnant. Both of them actually didn’t tell their moms that they got pregnant, and got an abortion on their own. They already knew what would happen if their mom’s found out, so they did it without her knowing to keep her sane. Women have enough reason to get an abortion, and it shouldn’t be legalized. Would ask my mom if she would give her baby up for adoption, and she told me she wouldn’t want anyone else to have her baby. She would have to go thru the heartache of knowing that someone else loves and takes care of her own baby. Of course having an abortion is difficult too. My mom tells me she still thinks about how different her life would be if she kept that baby. But she says that it was one of the best routes she could take. I was reading a lot Of articles, essays, and other things that supported my position on keeping abortion legal. Most of them all said the same thing. Women should have their own choice whether or not they should be allowed to get an abortion or not. For one, they could have been raped. Why would any woman want to keep a baby when rape impregnated them? Giving up the baby for adoption wouldn’t even be an option in their head for them. She would be carrying the rapists baby for almost a full 9 months, and the thought of the incident would never go away. Feel like for a woman to move in that situation is if she got an abortion and just started over. A lot of these sources also included how women or girls get abortions due to incest. I don’t think anyone in their family got pregnant by someone else in the family. That’s just wrong. It’s not illegal to have a baby with a family member, but it’s very looked down upon. Babies from incest situations are also more likely to be born with Down syndrome. Abortion would probably be very considerable in these situations. Abortion should be kept legal. One in three women gets an abortion by the time they are age 45. If the percentage of woman getting an abortion is so high, why should it become illegal? There are about 1. 1 million U. S. Abortions each year. Nearly 1 in 4 pregnancies end in abortion as well. If abortion becomes illegal, it’s not like women are going to keep their babies. Instead, they II find another way to get an abortion. They’ll go back to the clothes hanger way, which was used, back in the old days. Women would die all the time using that way because it is not safe. The procedures done today for abortion are safe. After all the research read, still think abortion should be kept legal. There are plenty of reasons as to why its okay to get one. My culture has made me believe that abortion shouldn’t be something to avoid. I don’t believe that abortion is bad. I believe it’s very helpful. Many women in this world get abortions. It should stay legal so everyone can get proper procedures and care. How to cite Pregnancy and Decisions Women, Papers

Privacy Katz Vs. United States Essay Example For Students

Privacy: Katz Vs. United States Essay Katz V. The United States The petitioner Mr. Katz was arrested for illegalgambling, he had been gambling over a public phone. The FBI attachedan electronic recorder onto the outside of the public phone booth. Thestate courts claimed this to be legal because the recording device was onthe outside of the phone and the FBI never entered the booth. TheSupreme Court Ruled in the favor of Katz. They stated that the FourthAmendment allowed for the protection of a person and not just a person’sproperty against illegal searches. The Fourth Amendment written in 1791 states, The right of thepeople to be secure in their persons, houses, papers, and effects, againstunreasonable searches and seizures, shall not be violated, and nowarrants shall issue, but upon probable cause, supported by oath oraffirmation, and particularly describing the place to be searched, and thepersons or things to be seized (Galloway 214). The court was unsure onweather or not they should consider a public telephone booth as an areaprotected by the fourth amendment. The court did state that: The Fourth Amendment protects people,not places. What a person knowingly exposes to the public, even in hisown home or office, is not a subject of Fourth Amendment protection. Butwhat he seeks to preserve as private, even in an area accessible to thepublic, may be constitutionally protected. Searches conducted without warrants have been held unlawfulnotwithstanding facts unquestionably showing probable cause, for theConstitution requires that the deliberate impartial judgment of a judicialofficer be interposed between the citizen and the police (Maddex 201). The FBI agents found out the days and times he would use the payphone. The FBI attached a tape recorder to the outside of the telephonebooth. The FBI recorded him using the phone six different times, all sixconversations were around three minutes long. They made sure that theyonly recorded him and not anyone else’s conversations. Katz lost thecase all the way up to the Supreme Court because the state courts andthe Court of Appeals said there was no amendment violation since therewas â€Å"no physical entrance into the area occupied by the petitioner (Hall482).† The Constitutional Fourth Amendment was looked at and analyzedvery carefully and the Supreme Court decided in favor of Katz with aseven to one v ote. Strong arguments were brought to the stand, theGovernments eavesdropping violated the privacy of Katz. â€Å"The FourthAmendment governs not only the seizure of tangible items but extends aswell the recording of oral statements (Katzen 1).† The surveillance in thiscase could have been legal by the constitution, but it was not part of thewarrant issued. Warrants are very valuable to make everything stated in the fourthamendment legal. The telephone booth was made of glass so he wasvisible to the public, but he did not enter the booth so no one could seehim, he entered the booth so no one could hear him. A person in atelephone booth is under protection of the Fourth Amendment, One whooccupies it, shuts the door behind him, and pays the toll that permits himto place a call is surly entitled to assume that the words he utters into themouthpiece will not be broadcasted to the world. To read the constitution more narrowly is to ignore the vital role thatthe public telephone ha s to come to play in private communication(Katzen 2). But with all this evidence it was still fought that thesurveillance method they used involved no physical penetration into thetelephone booth. The Fourth Amendment was thought to limit onlysearches and seizures of tangible property. The decision of the court was seven to one and Justice Marshalltook no part in the decision of the case. Justice Stewart concurred in hisspeech that, these considerations do not vanish when the search inquestion is transferred from the setting of a home, an office, or a hotelroom to that of a telephone booth. Wherever a man may be, he is entitledto know that he will remain free from unreasonable searches and seizures(Katzen 4). Justice Stewart’s feelings on the case were that the use ofelectronic surveillance should be regulated. He thinks permission shouldbe granted for the use of electronic surveillance. Justice Douglas, withwhom Justice Brennan joined, concurred that â€Å"The Fourth Amendm entdraws no lines between various substantive offenses. The arrests incases of hot pursuit and the arrests on visible or other evidence ofprobable cause cut across the board and are not peculiar to any kind ofcrime (Galloway 216). † Justice Harlan concurred that like a home atelephone booth has its privacy. And the intrusion into a place that isprivate is a violation of the Fourth Amendment. Also, warrants are veryimportant in legal procedures of the court and must be followed through. Justice White Concurred, I agree that the official surveillance ofpetitioner’s telephone conversations in a public booth must be subjectedto the test of reasonableness under the Fourth Amendment the particularsurveillance undertaken was unreasonable absent a warrant properlyauthorizing it (Hall 482). Justice Fortas and Justice Douglas concurred together and saidthat the fourth amendment should be revised for todays technology. Although the right of the fourth amendment has come up allot l ike theOsborn V. United States case. Now it is time to adjust and start bysaying that the FBI â€Å"violated the privacy upon which the petitionerjustifiably relied while using the telephone booth (Levy 1097)†. .uf75137351636a1f66dbe52fd863eb6c6 , .uf75137351636a1f66dbe52fd863eb6c6 .postImageUrl , .uf75137351636a1f66dbe52fd863eb6c6 .centered-text-area { min-height: 80px; position: relative; } .uf75137351636a1f66dbe52fd863eb6c6 , .uf75137351636a1f66dbe52fd863eb6c6:hover , .uf75137351636a1f66dbe52fd863eb6c6:visited , .uf75137351636a1f66dbe52fd863eb6c6:active { border:0!important; } .uf75137351636a1f66dbe52fd863eb6c6 .clearfix:after { content: ""; display: table; clear: both; } .uf75137351636a1f66dbe52fd863eb6c6 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf75137351636a1f66dbe52fd863eb6c6:active , .uf75137351636a1f66dbe52fd863eb6c6:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf75137351636a1f66dbe52fd863eb6c6 .centered-text-area { width: 100%; position: relative ; } .uf75137351636a1f66dbe52fd863eb6c6 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf75137351636a1f66dbe52fd863eb6c6 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf75137351636a1f66dbe52fd863eb6c6 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf75137351636a1f66dbe52fd863eb6c6:hover .ctaButton { background-color: #34495E!important; } .uf75137351636a1f66dbe52fd863eb6c6 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf75137351636a1f66dbe52fd863eb6c6 .uf75137351636a1f66dbe52fd863eb6c6-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf75137351636a1f66dbe52fd863eb6c6:after { content: ""; display: block; clear: both; } READ: Dress Code EssayJustice Black dissented, he could not concur because he could notmake the amendment say what it didn’t know when it was written, â€Å"I willnot distort the words of the amendment in order to keep the constitutionup to date (Katzen 15).† He believes that privacy is that only explained inthe fourth Amendment and no general right is granted, by the amendmentso as to give this court the unlimited power to hold unconstitutionaleverything which affects privacythe framersdid not intend to grant thiscourt such omnipotent lawmaking authority as thatfor these reasons Irespectfully dissent(Katzen 15). After this case the court made somerequirements for electronic eavesdropping. Most of them were put in theOmnibus Crime Control and Safe Streets Act of 1968. There are strictrequirements for electronic surveillance. Warrants now have to bespecified for the use of electronic devices. BibliographyWorks Cited Galloway, John, (ed.) The Supreme Court and The Rights of TheAccused. New York: Facts on File, 1973. Hall, Kermit. The Oxford Companion to The Supreme Court of TheUnited States. New York: Oxford, 1992. Katzen, Sally. â€Å"Katz V. United States†. FedWorld/FLITE SupremeCourt Decisions Homepage. 24 Sep. 1997. Online. http://www.fedworld.gov. Levy, Leonard, (ed.) Encyclopedia of the American Constitution. New York: Macmillan, 1986. Maddex, James, Jr. Constitutional Law: Cases and Comments. St. Paul: West, 1979. Legal Issues

The Life And Death Of Edgar Allan Poe Essays - Edgar Allan Poe

The Life And Death Of Edgar Allan Poe Table of Contents Introduction 2 Early Life 2 Time at the University.4 1827-18295 The Army (1827-1829 continued)7 Reconciliation With John Allan (1827-1829 continued)..8 Fanny Allans Death (1827-1829 continued)9 Less Happiness and More Writing9 The Death of Edgar Allan Poe..10 Conclusion11 Bibliography.15 The Life and Death of Edgar Allan Poe Introduction Edgar Allan Poe had a writing style that was rather unique. He had a way of rhyming and expressing himself that no other author had at the time. He was in himself a genius in his own demented way. Many of Poes writings reflected his life, be it happy or sad. Poe had a very difficult life, different from many others. All the women in his life seemed to die. Many died of Tuberculosis. Those who didnt die of Tuberculosis still seemed to die. These deaths played a major effect on Poes writing style. Men were often the bad guys in Poes literature, and nearly every story Poe wrote was about death. Many times there were obscure circumstances surrounding the deaths in the stories. That fact, and the fact that his writings intrigue me are the sole factors as to why I chose to write about this amazingly depressing man. Early Life Edgar Allan Poe was born in Boston, Massachusetts on January nineteenth, 1809. His actor parents, Betty and David Poe orphaned Edgar at the age of three. John and Francis Allan of Richmond, Virginia took Edgar in. When Edgar grew into his teens, his family moved around a lot. They finally moved to a house that they got from William Galt in 1822 or 1823. Edgar continued his education during this time and when he was fourteen, he attended the academy of Joseph H. Clarke, and after that he studied with William Burke. Edgars schooling in Richmond encouraged his gift for the written art, and he was good at Latin and French. When he was sixteen, he wrote one of his earliest surviving poems; Oh Tempora! Oh Mores! Edgar wrote enough poems to publish a book, but his teacher persuaded John Allan not to. When Edgar returned from England, he was rather wimpy and pale, but when he got back to Richmond, he started doing well in athletics. He was a good runner, leaper, boxer, and also a very good swimmer. When he was fifteen, he swam six miles up the James River partly against strong tide. Edgar obviously made a good impression on other people. Thomas Ellis, the son of John Allans business partner once said: No boy ever had a greater influence over me than he had. Also at the age of fifteen, he became a lieutenant in the Junior Morgan Riflemen. As second- in command, he was reviewed by the popular Marquis de Lafayette whom two weeks earlier had praised Edgars grandfather, General David Poe, for his good work. When Edgar returned to Richmond, he wanted to emphasize that he was not formally adopted by that Allans, so he was simply know as Edgar Poe. Edgar was in search for a maternal figure in his life. He was very fond of his foster mother, Fanny Allan, but because she was sick all the time, she was much less than the ideal mother. At one occasion it is know that he called his sister Rosalies foster mother ma. At the age of fourteen he became infatuated with Mrs. Jane Stanard, the mother of one of his classmates. He went to her when he felt unhappy, and she somehow resembled both Fanny Allan and Eliza Poe. Edgar had only known her for about a year when she died at the age of thirty-one; it was assumed that she was insane. Edgar suffered from her death, and his behavior changed. This caused arguments at home with John Allan who spoke of Edgar as Sulky, and ill tempered to all the family. John Allan thought that the reason Edgar was acting like that because he was unthankful for all his foster father had done. On the morning of March 26, 1825, William Galt, the owner of the Allans house, Suddenly threw back his head and eyes and seemed oppressed. Uncle Galt straightened himself, and died. The Allans inheritance from Galt was estimated at three fourths of

Synonyms for Trés

Synonyms for Trà ©s If you want to make your French sound more authentic, one place to start is with your vocabulary. In French classes, you tend to learn the most common, basic terms. The adverb trà ¨s is one example of a very common word that can be replaced by any of a number of synonyms, in both normal and informal registers. Take a look at this lesson to learn some different ways to say very, and be sure to note the differences in intensity. Each section includes the synonyms used in a sentence in French followed by the English translation of the sentence. Tres, Assez, and Bien Use trà ¨s  when you want to emphasize something. You can use trà ¨s  in front of adjectives, adverbs, and even certain nouns, such as those that refer to feelings but use  avoir- to be. Il est trà ¨s intelligent.   He is very smart.Jai trà ¨s faim.  Ã‚  I am very hungry. Use  assez, which translates as quite or rather, when your meaning is more nuanced.   Je suis assez fatiguà ©.   Im rather tired.La situation est assez inquià ©tante.   The situation is quite worrisome. Bien, which translates as very or quite, also provides a more nuanced meaning, as these examples show: Cest bien simple.   Its quite simple.Nous sommes bien contents.   Were very happy.Tenez-vous bien droit.   Stand up very straight. Going Beyond Very French has several synonyms for  trà ¨s  that create a greater emphasis than simply saying very, including the French adverbs for exceptionally, extraordinarily, extremely, and others as these examples show: Exceptionnellement   exceptionally Cà ©tait exceptionnellement difficile.   It was exceptionally difficult.La situation est exceptionnellement complexe.   The situation is exceptionally complicated. Note that exceptionnellement is a semi-false cognate, as it can also describe something as an exception to the norm, as in: Exceptionnellement, je vous en parlerai Just this once I will talk to you about it. Extraordinairement extraordinarily Elle est extraordinairement anxieuse.   She is extraordinarily anxious.Il a des cheveux extraordinairement frisà ©s.   He has extraordinarily curly hair. Extraordinairement can also mean in a bizarre way, as in:   Elle est và ªtue extraordinairement. She is dressed very strangely. Extrà ªmement extremely Il est extrà ªmement beau.   He is extremely handsome.Elle est extrà ªmement intelligente.   She is extremely intelligent. Fort most, veryThis use is formal and somewhat old-fashioned. Jen serais fort content   I would be most pleased about that.Cest une histoire fort triste.   Its a very sad story. Hautement highly, very Il est hautement qualifià ©.   He is highly qualified.Ce livre est hautement recommandà ©.   This book is highly recommended. Infiniment infinitely, immensely Je vous suis infiniment reconnaissant.   I am infinitely grateful (to you).Cette pià ¨ce est infiniment longue.   This play is immensely long. Tout   quite, very Je suis tout à ©tonnà ©.   Im quite surprised.Il est tout rouge.   Hes all/very red. Tout fait - completely, totally Cest tout fait normal.   Its totally normal.Je suis tout fait daccord.   I agree completely. Trop too, very Vous à ªtes trop aimable.   You are too kind.Elle est trop mignonne.   She is too cute. Note that trop technically means too rather than very, but it can be used like too in English when it means so very rather than excessively. Other Synonyms French offers a surprising variety of synonyms for  trà ¨s.  If you want to spice up your French a bit, check out the following ways to say very in this Romance language. Vraiment really, very Je suis vraiment fatiguà ©.   Im really tired.Elle est vraiment belle.   She is really beautiful. Bougrement  -  terribly,  really Tu vas bougrement vite.   Youre going terribly fast.Cette classe est bougrement difficile.   This class is really/bloody difficult Drà ´lement  Ã‚  awfully,  terribly,  really Ton film est drà ´lement bon.   Your movie is awfully good.Cest drà ´lement difficile.   Its really difficult. (UK) It isnt half difficult. Follement   incredibly Cà ©tait follement intà ©ressant.   It was incredibly interesting.Il est follement amusant.   He is really very funny. Hyper  Ã‚  really,  mega Elle est hyper sympa, cette nana.   That girl is really nice.Cest hyper important.   Its mega important. Joliment  Ã‚  really On est joliment bien ici. Were doing really well here; This is a really good place/situation for us.Il à ©tait joliment en retard.   He was really late. Rudement  Ã‚  really,  terribly Ton chapeau est rudement moche.   Your hat is really ugly.Cest rudement bon que...   Its really good that... Vachement  Ã‚  really, (UK)  bloody Cest  vachement  difficile!   Its really/bloody difficult!Cest vachement important pour moi.   Its really important to me.

Basic Solutions for Bad Study Habit

The best way to balance school and friends is to study together. Good friends will support your academic and future goals. You can also make friends with other people who are planning for college and taking the same classes as you. †¢Add interest to your reading assignments. To get through a long reading assignment, imagine yourself in the story. Get involved. Ask yourself, â€Å"What is important to remember about this section? † You should always take notes or underline key sections and discuss the material with others in your class. You can also create a study group and break the assignment into different sections. Each person can be responsible for closely studying one part of the text. The other parts you can skim or outline. Then get together as a group to share what you’ve learned. †¢Cramming before a test. Cramming before a test is always a bad idea. Start studying well in advance. Begin with an hour or two a day and then increase your study time as exams approach. †¢Don’t know where to start. Your challenge is to prioritize. With a big project, list all the things you have to do. Then split the project into small, manageable chunks. Ask, â€Å"Which part is due first? Which part of the assignment is worth more points? Which task will take the most time to complete? † Decide which tasks are most important and what order you’ll use to get things done. Then get started! The most important thing to remember is start early and work a little bit each day. You’ll be amazed at how much progress you make. †¢Staying up all night to study. Before a test, it is important to get enough sleep. Period. Make time to relax and unwind before each test. Be sure to eat well, sleep well and maybe get some exercise. You’re more likely to do better on the test if you take care of yourself. †¢Not enough time to study. The trick to solving this problem is getting organized. Bring out all of your notes and textbooks. Identify the most important information and the things you don’t understand. Focus your study time and energy on learning those things. If you need extra help, ask a teacher or tutor. If after school activities are the problem, keep a calendar with game days, meetings, assignments and practice times. Start assignments right when you get them, and use lunch hours and breaks to make extra progress. †¢Trouble remembering things. If you only have trouble sometimes, try connecting new information with your own examples and experiences. Use rhymes, poems or mental pictures to help remember important facts. Some people even make up songs to help them remember things. If you always have trouble remembering, no matter how long or hard you study, talk to your teacher or school counselor. They can talk with you about your specific problems and recommend strategies to help. Basic Solutions for Bad Study Habit The best way to balance school and friends is to study together. Good friends will support your academic and future goals. You can also make friends with other people who are planning for college and taking the same classes as you. †¢Add interest to your reading assignments. To get through a long reading assignment, imagine yourself in the story. Get involved. Ask yourself, â€Å"What is important to remember about this section? † You should always take notes or underline key sections and discuss the material with others in your class. You can also create a study group and break the assignment into different sections. Each person can be responsible for closely studying one part of the text. The other parts you can skim or outline. Then get together as a group to share what you’ve learned. †¢Cramming before a test. Cramming before a test is always a bad idea. Start studying well in advance. Begin with an hour or two a day and then increase your study time as exams approach. †¢Don’t know where to start. Your challenge is to prioritize. With a big project, list all the things you have to do. Then split the project into small, manageable chunks. Ask, â€Å"Which part is due first? Which part of the assignment is worth more points? Which task will take the most time to complete? † Decide which tasks are most important and what order you’ll use to get things done. Then get started! The most important thing to remember is start early and work a little bit each day. You’ll be amazed at how much progress you make. †¢Staying up all night to study. Before a test, it is important to get enough sleep. Period. Make time to relax and unwind before each test. Be sure to eat well, sleep well and maybe get some exercise. You’re more likely to do better on the test if you take care of yourself. †¢Not enough time to study. The trick to solving this problem is getting organized. Bring out all of your notes and textbooks. Identify the most important information and the things you don’t understand. Focus your study time and energy on learning those things. If you need extra help, ask a teacher or tutor. If after school activities are the problem, keep a calendar with game days, meetings, assignments and practice times. Start assignments right when you get them, and use lunch hours and breaks to make extra progress. †¢Trouble remembering things. If you only have trouble sometimes, try connecting new information with your own examples and experiences. Use rhymes, poems or mental pictures to help remember important facts. Some people even make up songs to help them remember things. If you always have trouble remembering, no matter how long or hard you study, talk to your teacher or school counselor. They can talk with you about your specific problems and recommend strategies to help.

Peer rejection Term Paper Example | Topics and Well Written Essays - 1750 words

Peer rejection - Term Paper Example dolescent is becoming hostile, aggressive or even violent and taking inherent action to ensure that the child takes positive steps to deal with a situation more productively. Those with anger management problems often manifest their hostilities in the form of fighting, destruction of property, verbal abuses, manifesting angry outbursts, or even manipulative behaviors against others. This essay explores the issue of the development of anger issues during the adolescent stage of development as a direct outcome of peer rejection. The essay further investigates treatment methodologies for adolescents that have developed anger management problems as a result of peer rejection, focusing on the implications of this hostility on current adolescent development and future adult social adjustment. Treatment methods differ in curbing anger management problems with adolescents and this research essay conducts a comparison and contrast to determine which treatment strategies might be most effective for a peer-rejected adolescent youth that has developed hostility problems. During the adolescent stage of development, peer opinion and acceptance become primary needs as the youth seeks establishment of a sense of social identity. It is during this period where adolescents define their sense of self-importance based on their ability to fit in with peers. When adolescents have perceived a positive sense of belonging, it can lead to increased self-esteem which has fundamental implications as to whether the adolescent becomes fully self-actualized in adulthood, or reaching the full pinnacle of one’s achievement capacity and maximizing one’s fullest potential. Hence, peer rejection during adolescence has significant implications for whether the adolescent is fully prepared to transition into a well-adjusted and self-venerating adult. Peer rejection that occurs during adolescence can lead to the youth’s inability to self-regulate their emotional states (Trentacosta and Shaw,

Accountants and Management Accountants Essay Example | Topics and Well Written Essays - 2000 words

Accountants and Management Accountants - Essay Example There is a cost incurred whenever an item is sold. This cost is however, hard to estimate when parts of the inventories were purchased at different prices (Roychowdhury 2004). This calls for adoption of an inventory accounting method so as to assign each item an expense so as to avoid losses. The costing method adopted always does not affect inventory physical flow but affects the value of the inventory. Accounting methods adopted are FIFO, LIFO, and Weighted Average Cost (WAC) among others (Drury 2012). Â  FIFO (First in First Out) is based on the assumption that the inventories that are bought first are sold first and those bought later are sold later (Roychowdhury 2004). FIFO is commonly used by entities that deal in goods with sh lifespan. These goods need to be sold before their expiry dates so as to avoid losses that may result. FIFO method is common in small business entities. As the Roychowdhury (2004) reports, use of FIFO is advantageous because of its usefulness in cases w here small numbers of transactions are involved and where price of materials is falling. Customers are likely to buy more products at low prices and hence exhausting the stock. It also helps in sorting out the difficulties associated with bulky goods with unit prices and consequently avoiding loses while maximizing profits. The business may be able to avoid quality deterioration of the stored goods as the goods are sold in the order of their arrival. This makes perishable goods and other goods with short shelf life to be sold before the expiry date. In addition FIFO facilitates the implication of current market price in the value of the closing stock of materials. This makes FIFO be sensitive to the market changes. It is very useful where the prices are falling. This is because the product demand is likely to rise and hence attracting more customers. With FIFO, materials are utilized in the order of their purchase hence making it to be a logical process. This is the most economical procedure of utilization of materials as the cost of their handling is greatly reduced. On the other hand, FIFO is disadvantageous as it is not useful in the situations that involve many inventories bought during same period but at different prices. This is because their flow rate is not the same hence some may expire still in stock. FIFO method cannot be used to achieve the objective of matching current costs with the current revenues. In the events of inflation, FIFO leads to exaggerated profit. Also if the material’s prices rapidly rise, the production cost may be understated hence causing enormous losses. When consignments are received frequently at varying prices, there is increased possibility of errors if the store ledger clerk does not carefully ascertain the prices to be charged on goods. It can also lead to a confusion in the of charging prices of goods produced at the fluctuating cost of materials as they need different pricing which may interfere with the demand. This is per the Roychowdhury (2004). LIFO (Last-In-First-Out Method) is based on the assumption that the last inventories bought are sold first while those bought first are sold last (Roychowdhury 2004). The materials are valued as per the latest purchase prices. The earliest price of materials is used to value the closing stocks. LIFO is very useful in cases of rising prices as the material is issued at current market price. The application of the LIFO is advantageous as Roychowdhury (2004) points out. It is very beneficial in cases where matching of cost and revenue is required as the goods can be sold at any time but long enough to be appropriately

Compare and Contrast the Contribution to the Study of Education Essay Example for Free

Compare and Contrast the Contribution to the Study of Education Essay I am comparing and contrasting the contribution to the study of education made by Jean-Jacques Rousseau and John Locke as I believe they are two of the biggest contributors to education. Jean-Jacques Rousseau was born in Geneva, Switzerland, on June 12, 1712. His mother died soon after his birth, and his father Isaac Rousseau, abandoned him to be orphaned at the age of twelve. Rousseau addresses freedom more than any other problem and aims to explain how man is given total freedom without restrictions. Rousseau believes there are two reasons for this, first if he is not restricted by rules of state or dominated by others. The second is that if he is free from the need of artificial or material things in modern society. These make up a large amount of Rousseau’s philosophy, but the second is part of his more insightful philosophical process. Rousseau believed that modern society has changed man into being run by his own needs, he thinks that this enslavement to their own needs is to blame for exploitation of others to self-esteem issues. Rousseau has a famous phrase, man is born free, but he is everywhere in chains, he says that modern states withhold the physical freedom that is our birth right, and do nothing to secure the civil freedom for the sake of which we enter into civil society. Rousseau strongly believes that young children at a certain age must focus on the physical side of their education. Like animals they must be left to their own devices to discover the world they live in and how things work it is very important when it comes to learning later in life.

The Character of Rita in Educating Rita Essay -- Educating Rita Charac

The Character of Rita in Educating Rita In the play of Educating Rita, which is written by Willy Russell, there is a student aged twenty-six years old who is a hairdresser and also is a working class called Rita. Rita lives with her husband called Denny however Rita and Denny love each other so very much. Denny wants Rita to have a baby but Rita is on a pill to stop from having a baby, but Denny does not know about it, but then finds out later in the play. Rita wants to explore herself and learn, that is why she goes to University to find a tutor to help her learn. Willy Russell faced some problems when trying to introduce the play. He had to introduce 2 main characters, Rita and Frank. He introduced Rita as being really active and ambitious. It shows clearly when Rita enters Frank's room by saying "I'm comin' in, aren't I? It's that stupid bleedin' handle on the door?" this clearly shows the audience that Rita can be pushy and also bossy. I think that this gives the audience some thought of what Rita might be like in the rest of the play. Willy Russell also introduced Frank, his second main character. Frank is a teacher at a University and also a lecturer. In the first scene Willy Russell introduced to the audience that frank is not open and never gets something done when he wants it to be done on most occasions and it shows that he can be lazy. It shows clearly when Rita struggles to come into Frank's room because the door handle is stuck and she cannot get in, but then pushes harder and she finally gets in. Rita says, "You wanna get it fixed!" to frank but then Frank startles a bit and answers, "yes, I suppose I always mean toà ¢Ã¢â€š ¬Ã‚ ¦" This proves to the audience that franks is always stuck in his roo... ...door outside Frank's room. When Frank opens the door he is surprised at what Rita is doing and he did not expect it to be done. In conclusion I think Willy Russell made an effective way of starting the play because he had problems while trying to introduce the play, but for all the problems he had devices to support him and back up his ideas and also help him make his play. Willy Russell introduced the characters Rita and Frank by showing the audience what they are like and what they will be throughout the play. Willy Russell introduced the themes to the audience in an effective way too, he showed the audience that Rita wants Education and choices and that Frank wants relationship. Willy Russell makes the first scene dramatic and entertaining to the audience, which makes them stay to the very end and I also think that he made a good start to the play.

Should Susan give up on Mrs. Taylor

Reply to Response #4 I don’t think that Susan should give up on Mrs. Taylor. She has to convince her that Carl needs all the help he can get otherwise his behavior disorder might turn into something more destructive. He should be allowed to overcome his problem without the help of any prescription drugs. Mrs. Taylor and everybody in the faculty of the school should therefore exercise â€Å"maximum tolerance† in dealing with Carl.Susan’s intervention plan would only work with the full cooperation of everybody else: Mrs.  Taylor, Carl’s parents, Susan herself, and the other faculty members of the school. Reply to Response #5 You are absolutely right and I agree with you. Susan has definitely come up with the best plan given the available resources. I also believe that completely removing Carl from Mrs. Taylor’s class would do more harm than good. Carl is already feeling insecure after the divorce of his parents and subjecting him to such a humiliati ng experience might result to more violent reaction from the boy. The IEP meeting with the parents was also a great help for Susan.It gave her a first hand knowledge of Carl’s predicament and could help her reach out to him. However, before Susan enlists the help of the shared psychologist, I think it would be better for her to arrange a one-on-one meeting with Carl after class first. If she could befriend Carl and gain his confidence by showing him that she is someone he could trust, Susan would be off to a good start. A psychologist, on the other hand, might have a negative reaction from Carl. Reply to Response #6 You’re probably right. I also think Carl’s mother wants to wash her hands of the entire problem.She definitely showed that she did not care whether Carl is disciplined or not when she uttered the words â€Å"Do whatever you have to do. Give me the papers to sign, I have to get back to work. † However, before I decide to transfer Carl to anothe r class, I think it would be better if Mrs. Taylor should first be convinced to do more for Carl. A little more patience is what Carl needs. A little more sympathy would be even better. Moving Carl to another class might prove embarrassing for him and elicit an even more violent reaction.

Definition of Literature Essay

Literature is an outlet of escape from reality. At the end of the day, I open a book and allow the story to take me to a world where my own fades into a distant memory. With every turn of a page, my imagination is free to reinvent a narrative that is better than the reality I live. Literature can be non-fiction and based on facts surrounding real events, people, and places. Examples include history books, memoirs, biographies, newspapers, self-help, devotionals, and textbooks. Literature can also be writings based not on truth, but on the imagination and creativity of the author. This includes fiction novels and children story books. A lot of times authors of fiction will get their idea from a real life event and then they allow their imagination to recreate the characters and plot. Aside from being fiction or non-fiction, literature can also fall into different categories according to the genre, purpose, and style. Some genres include romance, science fiction, Christian, suspense, and western. The authors purpose for writing will likely determine what style and genre they will use. Poetry and drama are forms of literature that are stylistically different from other writings. Every writer wants to engage their audience and capture their attention in order to convey a message. The meaning of the text may hold differing messages within the audience, but it is the goal of the author to captivate the reader and keep them wanting to read more. John Smith wrote historical accounts of life while he was living. His writings brought insight and hope regarding English settlement during the early 1600s. The General History of Virginia is difficult to comprehend in areas because I am unfamiliar with his use and style of language, but nonetheless it is a beautifully written piece of literature. John Smith’s targeted audience was most likely the people of his time, with the goal of informing them of recent events. I appreciate the way he portrays the struggles of daily life realistically and in a way that inspires and intrigues. William Bradford was not formally educauted, yet he was a wise and well-read man. His writings spread throughout the world and have been studied and quoted by many. As with most of the literature from his time period, Bradford’s style is simple, but he writes with such conviction that demands the attention and respect of the reader. Bradford was a man of faith and often expressed this in his writing. In Of Plymouth Plantation he often refers to God’s providence and makes continuous references to God. Bradford may refer to God more than any other author in this colonial unit. Anne Bradstreet was a powerful force in literature during the 1960s because she was one of the first recognized women poets. Centuries later she is a revered writer and her poetry remains enchanting. â€Å"Thou ill-formed offspring of my feeble brain†¦Ã¢â‚¬  is the opening line to her poem The Author of Her Book and illustrates just how feeble her brain is not. She has the unique capacity to use words to express herself so creatively and with so much emotion. To My Dear and Loving Husband is a great romantic poem that I admire. Bradstreet’s style reminds me slightly of my own. However I need more experience and practice to become nearly as talented as she. Upon the Burning of Our House reminds of my own experience of a house fire and has inspired me to attempt to capture my experience through poetry. Through all Anne Bradstreet’s work, she inspires others to recognize the beauty and power in writing. Edward Taylor was a highly educated, well respected, and devout religious man who used poetry as a private expression of his faith. He did not seek fame or recognition for his writing, rather just the pleasure it brought him. Taylor writes of God beautifully and is a master of creating moving and emotional works of art without intending to. As with most poets, Taylor and Bradstreet used metaphors and had a personal style unique from others. There is also an overflowing of emotion from both Taylor and Bradstreet within all their writings. William Byrd was a very accomplished man of his time. He was well educated, respected, and prosperous. His most famous writings are the journals that he wrote to describe day to day life. In The History of the Dividing Line I was able to pick up on the humor that has lead Byrd to be one of the first distinct comedic writers. The humor is not â€Å"pee your pants funny† rather it is more light-hearted humor that makes the reader smile. It is evident in his writing that Byrd was indeed well-read. A writer is capable of learning a great deal about language, word usage, and style through reading. Byrd’s style is simple, yet he articulates his message very well and although he wrote for himself, he managed to write in a way that would capture an audience’s attention. Jonathan Edwards was an intelligent man of God who served as a preacher. As an author, he wrote popular sermons and other serious works on religion, metaphysics, and philosophy. Edwards’ style of writing is quite different from other authors in this unit because unlike the others he gives the reader an array of possible positions for the topic he is presenting. In the sermon Sinners in the Hands of an Angry God, Edwards develops his view on destruction and punishment from verses in Deuteronomy. Not only does he explain how he interprets the scripture, he also gives other possible views. St. Jean De Crevecoeur wrote about religion but he did not profess or maintain that he believed in God. He was a well-educated humanitarian who served his people and country. I found Letters from an American Farmer difficult to get through because his style of writing is unexciting. I was also turned off by the way he wrote about certain topics particularly African American issues. Crevecoeur was not a racist man, but he lacked some sensitivity in discussing his unique view on negroes and parenting. He believed that negroes should not continue having children because if they did misery would undeniably result for themselves and their offspring. I understand that he is referring to slaves and perhaps even slaves may have wished to not have children in order to save future generations from being forced into slavery. Crevecoeur surprised me with the boldness in his writing. The progression of writing from Smith to Crevecoeur is interesting to track and there are noticeable changes in language and word usage. As defined earlier, literature to me is written art that engages my imagination and takes my mind away from reality. Not every piece of literature will bring me the pleasure of leaving my own world for a moment and that does not mean the author has failed. Genre plays an important role in this element of the definition. For example the writings from the colonies unit are primarily non-fiction history writings that are meant to inform more than entertain. Anne Bradstreet is an exception. As the writer of poetry, her style is most obviously different from the more serious and constructed essays of the other writers. Every writer has a style that is unique, however one similarity in the colonial writings is the purpose of the author’s writing. Many of the writers were writing for the sake of recording daily life and making historical accounts of slavery, war, and developing colony life. Centuries later, authors such as Smith, Bradford, Bradstreet, Taylor, Edwards, and Crevecoeur are recognized as masters in the field of writing. Writers during the establishment of the colonies wrote simple, yet serious and powerful pieces of art. They have a style of writing and voice that still captures the hearts of readers.

All Quite On The Western Front essays

All Quite On The Western Front essays The novel, All Quiet on the Western Front depicts the lives of a group of German soldiers during the 1st World War. It is told from the perspective of a young German soldier called Paul Bamer whose very experience shows the changes brought about in his life and the world around him. During the course of the war, Paul develops broadly, changing from a young, innocent boy into a rather ironic veteran of war. The story compromises of three main themes that Paul portrays from his perspective. Brothers in Arms, the True Horror in War and the Lost Generation. The theme of Brothers in Arms is about the relationship of soldiers with one another. Their closeness to each other and being around for one another whenever one is in need. Early on in the novel, Paul describes as comradeship being the best thing to ever have aroused from the war and the novel portrays this theme pretty much in all the chapters right through to the end until Kat dies. When Paul kills Gerard Duval, he is shocked with what he has done and begins to lose himself in his thoughts. He empathizes towards him and says. Forgive me, comrade, how could you be my enemy? If we threw these uniforms and weapons away you could be just as much my brother as Kat and Albert." (Chapter 9). This shows Pauls feelings towards the enemy as Paul was even ready to call them brothers. When Paul and his comrades are sent to the artillery lines for the wiring fatigue, an incident occurs in which Paul writes, Beside us lies a fair-headed recruit in utter terror. He has buried his face in his hands, his helmet has fallen off. I fish hold of it and try to put it back on his head. He looks up, pushes the helmet off and like a child creeps under my arm, his head close to my breast. The little shoulders heave. Shoulders just like Kemmerichs. I let him be. So that the helmet should be of some use I sti...

Do Managers Need to Develop Concrete Skills in the Political Analysis Essay

Do Managers Need to Develop Concrete Skills in the Political Analysis of Organizations - Essay Example As the discussion outlines the political analysis of the organization literally dissects the different mechanisms through which it takes care of the deliverables that essentially emanate from the organizational stronghold, and for the sake of the common men and women on the street. The managers need to find the best possible ways through which they can present the alleviated stance of the organization. This is done so that the organization understands the needs and requirements of the public, for which it exists in essence. The managers act as the representatives of the organization and hence the face of its varied business entities. Whatever these managers do in the long run signifies the very basis of growth and development, for the sake of the organization. The company’s political position is thus dependent on the way these managers present the real picture as well as give a charter for the things to shape up in the future. This paper discusses the implications of the manag ers as they develop the required skills within the political analyses of the organizational values and principles. From this paper, it is clear that first it is found out as to why the political analysis of the organization is deemed as significant in the time and age of today. The reason for this is that the political analysis gives a good measure of the strengths that exist within the organization and the opportunities that it could touch upon in the future. It can also establish its very basis within the industrial domains and tell the relevant players in the industry that this organization means business just like them. It can easily outline the areas where the organization wishes to emphasize these strengths and create the much-needed difference. So basically what this political analysis does is to create a clear-cut basis for the organization, both from a short-term perspective as well as in the long run scheme of things.

Healthy diet Research Paper Example | Topics and Well Written Essays - 1750 words

Healthy diet - Research Paper Example a mode of regulating our meal intake in regards to quality, time and type of meal with an objective of managing our weight improving out health (11). There is always a common misconception that dieting is only important in instances where a person wants to lose weight. The perception is based on that; over-weight people suffer from obesity which is considered unhealthy. In addition, dieting is mostly considered by over-weight people or people with obesity. However, Spencer & Mosley assert that unhealthy dieting is of the same effect to obese people as it has on thin people (56). Moreover, thin people are likely to suffer from effects of unhealthy dieting that obese people. Willet points out that thin people require effective dieting more that fat people due to the consideration that their metabolism rate is significantly affected (44). The relationship between human health and dieting is significant. Regardless of the weight factor, a person should be able to exercise good dieting. There are numerous merits of good dieting and many demerits of bad dieting not influenced by the weight factor. Consequently, a healthy diet is a medical strategy that improves the general health of a person. Additionally, following a healthy diet is important for both fat and slim people. It depends on the kind of food, and the best time for meals. Jaminet & Jaminet assert that good dieting is consumption of meals that rhymes with our body weight and requirement (17). The authors further point out that a healthy diet should be created in regards to time (Jaminet & Jaminet 17). Most importantly, food selection determines the appropriateness of a healthy diet. The same argument is supported by Willet, who point out that a healthy diet should comprise of a food selection and time for food consumption (34). Depending on the health demand of a person, they should be provided with a specific diet. For instance, a slim person may be required to increase their body mass thus increasing

Autism Essay Example | Topics and Well Written Essays - 500 words - 1

Autism - Essay Example Generally individuals afflicted with this neurological condition have difficulty in social interaction and communication. Repetitive and obsessive behavior frequently occurs, as individuals with autism will oftentimes develop intense and focused interests in specific subject matter. A number of theories have emerged regarding the origins and causes of autism. One of the newly emergent theories involves considerations of the individual’s biological clock. Within this mode of understanding, autism is understood as a timing disorder wherein individuals have difficulty determining communication timing. One important consideration in this context of investigation is that of the biological clock. Theorists have explored notions regarding biological clock genes regulating neuronal oscillators in the brain that potentially affect the timing problems of autism. There has been research that has supported this hypothesis, with findings noting that, â€Å"Two Single nucleotide polymorphisms (SNPs) are enriched in clock genes in DNA obtained from autistic children† (‘Autism’, ppt). The two nucleotides referred to are the Period-1 (Per-1) and the NPAS2. Still, these nucleotides are in non-coding segments, complicating their potential as causing a d isorder. Recognizing the challenge of non-coding nucleotide mutations contributing to a disorder such as autism, researchers have explored the microRNA ("Micrornas provide new," 2011). In these regards, RNA forms secondary nucleotide structures. The miRNA functions through recognizing a seed sequence, as 7 nucleotides at 5’ end binds to a 3’ end of target. Notably, there are basepairing consequences that occur in relation to the microRNA functioning. Among these consequences include the degradation of the mRNA target, a block in translation resulting in new mechanisms of action, and subsequently new data that can activate translation. This is central to the understanding of autism as related to the human’s biological

Assignment Example | Topics and Well Written Essays - 1250 words - 5

Assignment Example This process of accommodation is known as Homeostasis. All living things respond to a stimulus that is a given force or energy form. This energy is formed though a combination of sunlight and chemical energy. The whole process involves chemical energy that in turn lead to certain reactions. This can be related or human body can be used as specimen. As man continues with his struggle of maintaining diet, vitamins have remained one of the darlings that he always seeks. The scientists have considered vitamins as having relatively equal importance, to that of carbohydrates and proteins, in maintaining the life of man. Its importance led the scientist into studying deeply what the vitamins may comprise. This leads to the categorization of the vitamins into types depending on how they contribute to the life of man. Among the categories included vitamin c also known as ascorbic acid. The characteristics of the ascorbic acid, as a compound, contribute to its uses in the life of man. Some of the known characteristics include less stable, soluble in water, only slightly stable in acids and presence potent. Human or nature contributes to the sources of the ascorbic acid in the daily life activities. ... The following is the structure of vitamin C Ascorbic acid/isoascorbic acid exists on earth as radicals at a physiological ph. As indicated in the structure, the ascorbic acid has unpaired electrons contribute by the C atom. The differences between the two radicals occur when there is application of the electron spin technique. The compound radical forms a cyclic structure composed of hydrogen bonds between the carbon atoms and oxygen atoms, and carbon atom to HO (Kastner, 2). The hydrogen bonds surround the sodium ion in ascorbyl radical while in isoascorbyl the bonds surround the potassium ion. Both of the radicals are electroneutral especially when considering the reasoning that they comprise sodium and potassium. The presence of glutathione normally triggers the action, which alters the electronic configuration of the carbon atom back to its original value of 4 (Biophys, 207). This together with the electroneutral properties allows for the transportation through of sodium and the potassium ion through the membrane. The optimum temperature for the function of the radicals is approximately 370C while it has a neutral ph at around 7. The temperature and the ph features always occur at the physiological values. Considering the physiological conditions, there is the presence of the specific enzyme systems, which helps in maintaining the stability of balance between the two radicals (ASC and Iso-ASC) and their corresponding semi- and fully oxidized states (Biophys, 207). The balance of these two (forming the mechanism of complex redox) helps in ensuring that there are suitable physiological conditions. The unbalance between the two may form a platform for the occurrence of many diseases. Uses and application They

Global Culture And Cultural Imperialism Media Essay

Global Culture And Cultural Imperialism Media Essay Some scholars believe that globalization is a process that human race constantly across the spatial barriers, institutional, cultural and other social barriers so that we can achieve fully communication (material and informational) on a global scale and reach more consensus and joint-action. This process is a multi-dimensional, both unified and diverse and constantly conflictive. On this basis, the â€Å"cultural globalization† is considered as a process of looking for cultural integration and sharing within the conflict and the unity, which means all national cultures through the exchange, integration, infiltration and complementarity continually break their own cultural patterns and geographic limitations and move towards the world; continuously go beyond the boundaries of the national culture and get cultural identity under human judgments; constantly change the national cultural resources into human sharing resources. This kind of process is a formation and evolution of fo rce. In this way, â€Å"globalization† seems to be such a force, which is the source of capitalist countries in Europe and now mainly is the United States. They are in an attempt to maximally transform or digest the various differences or conflicts of the worlds national culture into the same. However we have to clarify that culture, which is the human-specific phenomenon, as the crystallization of human civilization and progress, permeates through all areas of social life. It plays an irreplaceable effect for the people to foster a correct world outlook, philosophy of life, conception of history and sense of worth. National culture is the soul of a nation and the spiritual symbol. It is the core of culture. Any nations culture, including mode of production, social structure, ideology, religion, ethics, customs etc, is the sign of the existence of this nation and the premise of continuation of development. In the context of globalization, the reason cultural diversity still can be maintained is because this closely linked by national independence maintaining. One of the basic characteristics of culture is ethnicity. This is the cornerstone for this nationality based on the worlds nations. If one nation completely denies their own cultural traditions, loses the national self-confidence, and is willing to accept the alien to assimilation, it is the beginning of this nations decline. Once any kind of culture losing their national identity, it does not exist as an independent culture any longer. Establishing of the so-called globalization which are dominated by one specific kind of culture, its essence is to implement a cultural hegemony. It is a typical cultural imperialism. The term of â€Å"cultural imperialism† is one of the numbers of terms emerging in the 1960s to criticize of society in a radical-spirit way. Since then this term is widely used by the intelligentsia. However its definition and connotation has always been fragmented and ambiguous. The referent is extremely broad and similar to one another in a high degree. This term came originally from the mixture of two words culture and imperialism, and these two words in itself is extremely complicated and prone to doubt. The objective for synthesis of this word is to provide a concept which is similar with a protective umbrella, meanwhile it accommodates a very a wide range of topics. In certain circumstances, it can be defined as: â€Å"The use of political and economic power to exalt and spread the values and habits of a foreign culture at the expense of a native culture† (Tomlinson, 1991). Such a definition itself tends to think that the essence of cultural imperialism is to pro mote and spread the values in the habit, and in this process, â€Å"political† and â€Å"economic† power only plays an instrumental role. However, many of the discussion about cultural imperialism, in fact, more emphasize on the significance of economic role. While all cultural factors, but is a tool, is one used to support political and economic domination. In other words, the process of the imperialist countries controls other countries is cultural advanced. The imperialist countries export to other countries cultural forms of supporting the imperialist relations, and then complete the state of the imperial domination. Just like American scholar Jameson pointed out in 1986 that the First World countries master the worlds cultural output initiative. They can mandatorily indoctrinate their own values and ideologies to the Second World through media. At the same time however, the disadvantaged and marginalized Third World countries can only passively accept. Their cultu ral heritage is at risk, and their cultural values and ideologies are under constant infiltration as well. The aggression and infiltration of the First World culture provoked opposition from Third World culture, and the struggle against cultural colonial and hegemony which resulting the cultural conflict is inevitable. For a curtain period, many countries from Europe to the Americas, from Africa to Asia, a lot of new content have been appearing for the popular culture and daily life. Jeans, McDonalds, rock and roll, Hollywood blockbusters, or even the Western middle-class lifestyle, taste and pursuit, etc., have been becoming the new kind of fashion. People enjoy the Western civilization through eating, drinking and being merry; accept unconsciously the edification and influence of Western culture. Such cultural infiltration is more effective than the wars using of aircraft and missiles. Some cultural infiltration could lead many countries lose not only their national identity, but themselves as well, and then accept the Western values and institutions involuntarily. The external violence, such as missiles, is not very terrible, but more frightening than the missile is the economic and cultural which is a sort of subtle and underhanded soft knife. If the old imperialism mainly used guns to conquer the world and enslave the weak peoples, the â€Å"cultural imperialism† in virtue of cultural infiltration, quietly conquers the hearts of people from other countries and allows them to consciously obey the superpower hegemony. In the context of economic globalization, any country with the independent cultural tradition must safeguard their own cultural tradition, cultural benefits and cultural security by taking positive measures. Many countries and even some western developed countries use â€Å"multi-polar cultural theory† to against American â€Å"unilateral cultural strategy†. For instance, in 1989, the European Parliament passed through the â€Å"Television without Frontiers Directive (TVWF)† to ensure the playing time for the European film and television works; At the same time EU determined the six standards of â€Å"cultural exception†; In 1993, France, Canada and other countries in the Uruguay Round negotiations put forward the â€Å"cultural exception† concept which states that cultural exports should be treated differently than other goods in trade negotiations because national cultures should be protected. In my point of view, economic globalization and economic integration is indeed a tide and trend which cannot be stopped. However in contrast, the culture probably cannot be fully integrated. Generally speaking, there are both globalization and integration factors for culture, but also exist factors that cannot be completely globalized and integrated. The anti-globalization demonstration in Seattle and the protest by German people when the U.S. president visiting to Germany demonstrated that even in the west itself, there are widespread anti-globalization voices. Culture is far beyond the simple material production. It is a more advanced and more complex human spirit activity. The cultural homogenization which right followed of globalization should not be prematurely optimistic estimated. However these issues are well worth pondering: what aspects of culture is the ability to globalize and integrate; what are not the factors? To answer these questions, a special study on â€Å"culture† should be necessary. First of all, there is a commonality side between human feelings and ideas. In the process of creating its own history, human beings also create their own spiritual and emotional world. Although for the different regions and different ethnic people, their display form for the emotional and other spiritual activities are varied, there are some common areas that are communicable and blended with each other. Only in this way, humans can be closely linked rather than gapped. In this sense, cultural globalization is feasible and should be. Secondly on the other hand, factors for culture which cannot be globalized and integrated still should not be ignored. These cultural factors constitute the core of the different national cultures. Language is one of such cultural factors. Language is the carrier of any culture; moreover also constitute the core of different cultures. We can see that the globalization of strong languages, such as English, is contributing to the demise of many minority languages. In nowadays, about 20 kinds of languages are disappearing around the world every year. With the disappearance of these languages, those related natural cultures of disadvantaged groups have been becoming extinct. What is more, discussing literature and art is inseparable with the language. For a nations culture, literature is the most distinctive and ethnic. If the language can be globalized, in addition to those nations who use strong languages, the literature works with other languages will also completely eliminate as the languages disappearing. Language for literature is not just a medium. Disappearance of the various and colorful national languages could lead the spirit of literature to be sameness and narrow. The demise of literature which is the most characteristic is a symbol of the demise of the national culture. Therefore linguistic, as the core element of culture is not possible to or should not be integrated. The idea of cultural globalization is not able to fully become a reality. On the one hand, it is a consequence of increasingly frequent cultural exchanges in the process of economic integration; it is a real-life activity within an era of communication and dialogue. On the other hand, different cultures must keep their own unique contents and large or small differences, so that it can be able to communicate and dialogue. Homogenization of culture, unlike the process of economic activities, is not straightforward. It has many extremely important and unintegrated factors. Moreover, cultural diversity is a basis for the harmoniously existence of human civilization world. In the same way, diversity of literature and arts make a healthy and vibrant future. However at the same time, we have to admit that a fact that cultural globalization is an irresistible historical trend. The reason is decided by the cultures own characteristics. The cultures all have their own roots and soil of survival and development. They inevitably have regional, local, special and relatively stationary characteristics. Once the national cultures abandon their traditional forms, thus it means giving up their history and losing the foundation and conditions for further development. Meanwhile, the cultures possess universal, dynamic, penetrative and expansive features as well. Although culture always manifested itself through the specific form of history, showing of human nature, strength and scale aspects during the activities of human beings changing the world also outlines the indispensable common elements of different nationalities and different cultural systems. Any culture, regardless how unique the form is or how varied the content is, is based on certain modes of production and a certain form of society. Any variety of large or small size of cultural system subordinates to the â€Å"mother system†. It has the most general feature of culture, which is the bi-directional convective. This characteristic determines any kind of national culture is the unity of the static and dynamic. It is both single and diverse; it belongs with both nation and the whole world. The â€Å"aboriginality† for any local culture, in fact, is only a relatively significance. At the present day, as the earth becoming a village, the trend of â€Å"one world one family† is increasingly obvious. Cultural globalization has become an unstoppable tide. Cultural globalization, in brief, is that while economic globalization, the local culture opening active dialogues to the exotic culture with an open posture, developing and replenishing itself during the mutual exchange. So that the global culture can present that both unity and diversity, univers ality and uniqueness can be accomplished without coming into conflict. In short, inexistence of the state of cultural isolation, interdependence and development of multi-culture, and co-existence of the particularity of local culture and the universality of the worlds culture constitute the organic content of the cultural globalization. It can be seen that cultural globalization must not be understood as an assimilation of different global cultures or â€Å"westernization†. On the other hand, it precisely shows a kind of scene that the world multi-cultural existing at the same time, interacting with each other and mutual constructing. Apart from this, with the trend of cultural globalization, there is an objective necessity for the various ethnic, regional and major cultural systems to occur â€Å"value conflicts† within the interaction. It is because different cultural patterns producing different culture bred factors, and they all have their own quality requirements and the specific scope of application. Therefore the â€Å"value confl icts† generated in the multi-cultural interaction is normal and inevitable. Undeniably, the entirely different cultural patterns formed under differentiation can create an advantage. On the other hand, occupying a higher position, including all of the cultural differences together could maintain an advantage as well. An Indian religion organization named â€Å"Baba† or can be said â€Å"Zaire† is a great example. The logo for â€Å"Baba† is a flower composed of two-layer petals and each layer contains 5 petals. Inside the 5 petals involves all kinds of the identity of the worlds major religions: Hinduism Europe Mother Fu, Christian Cross, Zoroastrianism fire, Islam Crescent and Buddhism The Wheel of Dharma. Each of the traditional logo is the product under the cross-culture, creation and new meaning. Such a strategy holds all the different religions that come from various cultures into one same faith: â€Å"Religion is only one, which is love; Language is only one, which is soul; Race is only one, which is human; God is only one, which is self†. This compatible spirit of the universe make â€Å"Baba† expand to the whole world, and its followers, including the United States, Canada, United Kingdom, Australia, Fiji, New Zealand, Mauritius, etc., have set up a total of more than 2,000 centers in 137 countries. In this case, it is no doubt that â€Å"Baba† is also a perfect successful example indicating the importance of creativity for cultural integration. Globalization has both advantages and disadvantages. Whether the globalization can benefit on national cultures development primarily depends on the definition of â€Å"globalization†. If the â€Å"globalization† aims to make a variety of culture develop and prosper jointly, that globalization is undoubtedly useful; if â€Å"globalization† is to make the western culture to dominate the development of entire world culture or advocate the â€Å"cultural imperialism†, this â€Å"globalization† is not acceptable from a cultural perspective. The impact of cultural globalization has big drawbacks on small nations. Under the powerful impact of globalization, the weak nations must give serious thoughts in order to avoid losing of autonomy for their local culture, and even assimilating by foreign cultures. Reference: Hamm, B. (2005). Cultural imperialism. Broadview Press. Jameson, F., (1986). Third-World Literature in an Era of Multinational Capitalism. Tomlinson, J., (1991). Cultural Imperialism. London: Printer. Yuanzi H., Xiaoyuan X.,(1998). Globalization and China. Beijing: CCTP.

An Economic Intrepration Of Th :: essays research papers fc

Economics is a way of life: The Lottery is not A lottery is something that many people would be very excited to win. Most people think of a huge cash reward for winning a lottery. The thought of millions of dollars being awarded just because they picked your name is very exciting. In most cases, the possibility of winning one of these great lotteries is very slim; you would have a better chance of being hit by lightning. Shirley Jackson writes about a lottery that took place in a small farming community consisting of a meager 300 people. The probability of winning this lottery is good; you would have a one in three hundred chance of winning. The lottery is there to insure the season’s crops. If you were “lucky'; enough to be chosen, you would be sacrificed to the gods. This sacrifice would involve the townspeople directing you towards the middle of a circle and proceeding to throw rocks at you until death. Everybody seems happy with the results of this yearly tradition until they are chosen for the stoning. Before the lottery, people are joking and gathering like it was a party. Once the “lucky'; participant has been chosen their cries of compromise are let out and this has no effect on the crowd at hand. Being one of the stoners, you are unwilling to recognize the screams of pain and the sights of blood. This sacrifice ensures the town’s economic success and their ability to feed the families. Crops are the lives of these families and if they fail there may not be enough food to feed this small town.   Ã‚  Ã‚  Ã‚  Ã‚   Killing one person a year to theoretically save the lives of three hundred people does not seem that bad. Sure the town’s people may follow this cruel tradition blindly, but how are they to know if the sacrifice is actually saving their crops or not? They keep on with their traditions because one bad year could wipe out the whole town. This town is run on economic success and a tradition that is not to be broken. The ability to follow cruel traditions without any remorse for the damage that has been done has a type of cult mentality. The economic well-being for this town is important, but is it important enough to follow a 100 year old tradition which, logically, does not help the crop condition one bit?

Race as a Social Construct

Race as a Social Construct Omi and Winant’s discussion from â€Å"Racial Formations† are generally about race being a social construct and is also demonstrated in the viewing of Race – The power of an illusion. Omi and Winant have both agreed that race is socially constructed in society. Ultimately this means that race is seen differently in different societies and different cultures. Media, politics, school, economy and family helps alter society’s structure of race. In the viewing , also media as well as history seemed to create race by showing how social norms have evolved in different racial groups.For example, â€Å"Rules shaped by our perception of race in a comprehensively racial society determine the presentation of self, distinction of status, and appropriate modes of conduct† (Omi and Winant 20). In other words, people tend to make their own rules for categorizing racial groups. We humans (usually more powerful ones) have set these arbitra ry divisions and then call them real. Race is defined differently within each culture. For example, as explained in the viewing, people in Africa see a person that is white in the United States as black.This because they define their races by socioeconomic status not the color of ones skin. Race is a social construction. And as a social construction, race functions as a source of management that sustains the importance of certain groups and the maintenance of other groups. This concept only becomes reality when people behave in ways that perpetuate subordination. Race should be expressed as a concept but unfortunately people misuse race. Race has now replaced the older concept of culture.As a concept race came to be defined by superficial attributes like hair type and skin color. â€Å"Film and television, for example, have been notorious in disseminating images of racial minorities which establish for audiences what people from these groups look like, how they behave and who they are†(Omi and Winant 23). Race is just an idea and or a biological myth. According to the viewing , humans don’t differ much genetically. Actually humans are genetically the most similar species. Why are humans so genetically alike?Humans have not existed long enough and have yet to evolve into various subspecies. â€Å"Race is indeed a pre-eminently socio-historical concept† (Omi and Winant 21). So race is historically made and not biologically. There is nothing real about race, a social construct, unlike a river which is absolute. A river will escist regardless of people thinking, agreeing or accepting that it does exist. Race requires people to collectively agree that it does exist , unlike a river. Although race does not exist in the world in an objective way, it still is relevant in today’s society.It is obvious that race is real in society and it affects the way we view others as well as ourselves. Race is a social construct that is produced by the su perior race and their power to regulate. â€Å"The category of ‘white’ was subject to challenges brought about by the influx of diverse groups who were not of the same Anglo-Saxonstock as the founding immigrants† (Omi and Winant 24). Frankly, ‘white’ was the norm, the others were considered an outcast. The dominant group in society are the one whom created restriction for group membership by defining race as a biological factor. White is seen as a ‘pure’ category†, as stated in the reading (Omi and Winant 21). Those who were ‘black’ were biologically inferior to a ‘white’ person. This is how the color line became about. Because of the color line , race was used to justify the captivity of the vastly growing free ‘black’ population early in United States society. â€Å"Differences in skin color and other obvious physical characteristics supposedly provide visible clues to differences lurking u nderneath† (Omi and Winant 23).The existence of racial ideology helps create racial sterotypes and myths. For example, in the viewing it was pointed out that American Jews reportedly dominated basketball during the first half of the 1900s. However , now it seems as if African Americans dominate the NBA. Concepts like ‘Black athletic superiority’ is the belief ‘black’ people have traits that have been acquired through genetic or een environmental factors. These factors help them excel over all other races in athletic competitions.The theories of racial differences and their possible effect on athletic ability have been noticed since the nineteenth century. More interests were attracted to the subject soon after the 1935 Track Championships, were Jesse Owen’s record breaking performance had shocked white Americans. â€Å"Temperament, sexuality, intelligence, athletic ability, aesthetic preferences and so on are presumed to be fixed and discernib le from the palpable mark of race† (Omi and Winant 23). The dominant group in society has always defined race which sets every other race inferior.Race creates many differences in social status. Status is indicated by race. This can either include or exclude people from more social constructs. This can also prevent or allow certain powers or privileges. Race is a social construct fueled by agreement and acceptance. Throughout history race has been the core of our society. It is vital that people begin to realize that race is and will always be â€Å"an unstable and ‘de centered’ complex of social meanings constantly being transformed by political struggle† (Omi and Winant 26).

Logoplaste

Universidade Catolica Portuguesa Faculdade de Ciencias Economicas Empresariais Corporate Strategy Unilever’s ice cream brand Portfolio Students: Maria Ines Galhardo, n? 150106011 Claudia Filipe, n? 150106026 Ricardo Lloret, n? 150106111 Joana Rodrigues dos Santos, n? 150106123 Diogo Sousa, n? 150106125 In order to draw the BCG matrix, we started by collecting some data. Based on the Datamonitor Market Report 2006 (appendix 1), we were able to calculate the total ice cream’s market value of 2008.We made the choice to do the work for the year 2008 because the present year has not already ended. Thus it was only possible to calculate estimated values for 2008. Market value: (212. 8-161)/4 = 12. 95 million per year 161 + (12. 95*2) = 186. 9 million in 2008 With the objective of studying Unilever’s principal products, we had to take into account Nestle (Unilever’s biggest competitor). We chose one equal competitor for each group of ice creams we thought were mo re important (appendix 2). Among all ice creams of Unilever, we focused on the ones that had a direct competitor in Nestle.This is why we did not choose Carte D’or or Solero, we thought that its competitors were not as obvious as the others. We assumed then that the market shares from Unilever and Nestle were the same as in 2006 (appendix 3). These values will enable us to estimate market values for each company and afterwards to calculate market shares and values for each product. We determined the division of the market in four segments: Super premium, Premium, Regular and Economy. The segments were chosen according to a price/quality ratio for each product we took into account (Appendix 4).The different market shares for each segment were estimated assuming that the super premium products would be a market niche with a small part of the market; the premium would be the most part and regular and economy would have similar market shares but smaller. Then, we estimated also p roportions for the different products we took into account. Both Unilever and Nestle have 2 different market shares since we assumed that they value different products in different segments. The percentages are Unilever Economy 20% Super premium 5% Regular 15% Premium 60%The premium segment was divided in three different products with different proportions for Unilever and Nestle. Considering that we only studied one product in some segments, we considered the whole segment share for these ones and for the regular we regarded as to have other ice creams besides Calippo that we did not include (we took them into account as â€Å"others†). 3 Unilever – Premium Viennetta 17% Cornetto 43% Magnum 40% Nestle – Premium Tarte Carolina 19% Nestle 43% Extreme 38% Trough the division of the market, we were able to attribute to each product the market share inside its own company.Splitting the different segments, we multiplied the total percentage of the segment to the shar e of each product inside this segment (Appendix 5). For the growth of each product, we assumed values based on the growth of each segment (Appendix 6). Finally, to calculate the relative market shares, we had to divide Unilever’s market share for each product by Nestle’s market share for the respective competitor (Appendix 7). 4 5 Unilever Brand Portfolio: ? Cornetto – It is a premium product that is present in most of the restaurants and cafes in Portugal.Cornetto is a cash cow and yours best seller and that is why we did not consider having a big growth rate. We assumed that this ice cream is already in the desired place in the market for Unilever. Therefore the investments are not very high and it has a big return. ? Magnum – This represents the second best product of your company, also premium and with high sales. However, it is a relatively young brand, only created in 1990, that needs a higher investment than Cornetto to establish itself in the mark et.Strong investments in new products like the temptations or limited editions like 7 sins and marketing & communication plans make this brand a star. ? Viennetta – This is a premium product only sold in restaurants and supermarkets therefore its market share isn’t very big. Although the brand is old and as a take home product it is very popular, not many people buy Viennetta because the take home ice cream market is smaller and most of the purchases are impulse. According to the case study on â€Å"Global ice cream:Nestle goes on attack†, the premium segment is growing up to 3% and since this brand is known by everybody there isn’t a great need to spend many resources on it. Occasional new flavors were added, however without great success. Still, it is a cash cow and therefore a good product because of its growth rate. ? Kids – This category integrates all the children directed products of your company, such as Perna de Pau, Super Maxi, Epa and Mi ni-Milk, which are cheap products specially directed to children with high levels of milk and calcium.It belongs to the economic segment, therefore, also according to the article mentioned above, the market growth is almost static. In this segment the competition is stronger, because Nestle makes associations with known brands such as Smarties and Kit Kat, appealing to kid’s attention. The strong 6 investment that the competitors make on this category justifies why Ola is not the leader in it, making it a Dog but still having recent investments and trying to have a bigger market share. Calippo – This product represents the water-based products on your company, it is quite old and there is little differentiation between it and its competitors because there isn’t much space to evolve and innovate, therefore people won’t see significant differences between the value of each brand. There is small investment in this brand and low revenues, and since it is inte grated in the regular ice cream segment its growth is small or even static, thus making it a dog also. Ben & Jerry’s – This is your offer regarding the Super-Premium market segment, with high quality, high price ice creams with different flavors and colorful presentations. This brand is not yet very well-known and has a low market share because it targets a small market and it is yet in a phase of brand recognition. The company has to spend a lot of money in marketing campaigns to make the brand recognized by everyone and also in the research to find new flavors.According to the case study this market segment is expected to grow up to 6% and all this makes this brand a question mark or a problematic child. One problem for this brand in Portugal is that it is mainly sold in Ben and Jerry’s own stores, which are not many and being a recent brand it is difficult to make people know the locations of the stores. Brand Portfolio Recommendations: According to the BCG m atrix your brand portfolio is well balanced, due to you having products in the different quadrants and in different stages of the lifecycle.Magnum, Cornetto and Viennetta are very profitable brands that support the less profitable brands of your company. However, it is not recommended to drop the other brands because your company needs to be 7 present in every segment in order to compete. This will increase brand awareness and reach more customers. Having this in mind, instead of decreasing any brands, you should increase some and adjust others. ? In addition we believe that your company should include low fat products directed to people that want to enjoy ice cream but don’t want the downsides of it.By providing these low caloric and low fat products your company will be covering an important segment that are the women, that according to the Key Note (page 53) are greater ice cream consumers than man, with increasingly focus on image not only in terms of self esteem but also on professional and personal related matters. Ben & Jerry’s should create a new range of products with some versions of their best sellers in a low caloric way trying to maintain their original flavor. The other brands should adopt the same strategy and create at least one product with less calories. You should increase Ben & Jerry’s market share and brand recognition to transform this problematic child in a star product. An idea can be to create a version of their ice cream for impulse consuming, perhaps adopting a similar format to the magnum ice cream (ice cream on stick) and include this brand in the Ola selling points, thus reaching more consumers. ? Your companies’ Kids segment is not very well positioned and it is not the market leader. To change this situation it would be a good idea to arrange partnerships with other companies, such as confectionery brands and cartoon enterprises.You could create a partnership with known confectionery brands like Kinde r because it will benefit from the other company’s brand recognition with little effort and reach this market segment with better arguments to compete with Nestle. 8 ? On the other hand the company should make a research every six month to determine which are the more popular cartoons at the moment and create a new product that offers prizes related to those cartoons. The basic product should be a high calcium ice cream that changes its packaging and prizes according to the research results.By doing this you will be captivating children’s attention that most of the time is only directed to the appearance and also their parents because you are offering an ice cream that is good for the kid’s health and growth. ? To access the Portuguese market it a good idea to create a new brand that sells ice cream with the flavors of some of the better recognized typical sweets in Portugal, such as â€Å"doce d’ovos†, â€Å"arroz doce† and â€Å"pastel de nata†. This brand would be sold as a premium product in restaurants and supermarkets. Another idea to increase your brand portfolio is to create specifically 18+ products with alcoholic beverage flavors such as vodka, whisky and baileys with special focus on a regional beverage that is Oporto wine that is typically Portuguese. This product should be premium or superpremium and it should be sold not only on the usual channels such as fancy restaurants and supermarkets but also in bars and summer discos. 9 Appendixes Appendix 1 2006 Market Value Growth Market share Source: Datamonitor Market Report 2006 2011 212,8 million 5,7% (2006-2011) 53,9% 161 million 4,3%Appendix 2 Unilever Ben and Jerry's Magnum Cornetto Viennetta Calippo Kids Outros Nestle Nestle Gelataria Nestle Extreme Tarte Carolina Pirulo Kids Outros Appendix 3 Unilever Market share Market value 0,56 Nestle 0,13 186900000 104664000 24297000 10 Appendix 4 Segments Super Premium Premium Products Ben and Jerry's Magnum Cornetto Viennetta Regular Economic Calippo Ola kids Appendix 5 Unilever Market Share Amount of Sales (â‚ ¬) 5,00% 5. 233. 200 24,00% 25. 119. 360 25,80% 27. 003. 312 10,20% 10. 675. 728 5,00% 5. 233. 200 20,00% 20. 932. 800 10,00% 10. 466. 400 100,00% 104. 664. 000Ben and Jerry's Magnum Cornetto Viennetta Calippo Kids Outros Total Nestle Market share Amount of Sales (â‚ ¬) 8,00% 1. 943. 760 23,65% 5. 746. 240,5 20,90% 5. 078. 073 10,45% 2. 539. 036,5 6,00% 1. 457. 820 23,00% 5. 588. 310 8,00% 1. 943. 760 100% 24. 297. 000 Nestle Gelataria Nestle Extreme Tarte Carolina Pirulo Kids Outros Total 11 Appendix 6 Super Premium Premium Regular Economy Market Growth 6% 3% 1,50% 1,50% Source: Datamonitor Market Report 2006 Appendix 7 Relative Market share Ben and Jerry’s Magnum Cornetto Viennetta Calippo Kids Mean 0,63 1,01 1,23 0,98 0,83 0,87 0. 93 Market Growth 5,30% 2,90% 1,67% 1,90% 0,93% 1. 63% 2. 37% 12