Saturday, January 25, 2020

Two Theories Of Youth Crime Criminology Essay

Two Theories Of Youth Crime Criminology Essay This essay will discuss three theories, the differential association theory, the labelling theory and the rationale choice theory. The theories will discussed and how they can explain crime will also be discussed, and then a comparison of the theories will be given in order to identify their strengths and weaknesses in explaining youth crime. Theories within criminology try to explain why and how crime occurs. This is done through examining various facts that are related to the individuals criminal behaviour and the crime they commit. There are a wide range of theories which can be used to explain the causes of crime and deviant behaviour from youths. The first theory is the differential association theory by Edwin Sutherland (1947). He developed the differential association theory in order to explain how youths engage in acts of criminal behaviour. This theory defines criminal behaviour as learnt behaviour which is acquired through social contact with other individuals (Hopkins Burke, 2009:104). This theory explains how individuals learn how to engage in criminal behaviour through their attitudes, drive and motive behind the criminal act. An individual is most likely to be involved in criminal behaviour if they spend numerous amount of time with a person who has a criminal background and believes that breaking the law is acceptable. Furthermore Sutherland (1974) identifies nine main factors that can be used to explain why a person engages in criminal behaviour. This essay will now explain the nine factors in detail. The first factor that Sutherland believes is the reason as to why an individual engages in criminal behaviour is because the behaviour is learned. Hopkins Burke (2009) Believes that the actions of an individual are influenced by the people they associate with. It is believed that because the individual main association is with their family, as that is whom they have grown up and live with, so therefore the individual social values and norms are formulated from them. Sutherland also stated that learned behaviour is not invented, nor is it inherited The skills and techniques required for an individual to engage criminal activity are not automatically obtained from birth, or through association with criminals, instead they are acquired through a process of learning (Hopkins Burke, 2009:106). The second principle refutes the idea that criminal behaviour is learned through the individual witnessing deviant or criminal behaviour. Instead this believes that criminality is learned behaviour though interaction with others in the process of communication. Children are accustomed to the norms of society at a very young age, they are taught the roles of both a people around them. They also learn these roles by observing the male or female characteristics relating to the specific gender. For example an individual may learn about deviant behaviour through communicating with the person who is committing the deviant behaviour. The third principle states that individuals commit crime because they are influenced by the behaviour of intimate people such as family members and close friends. Methods of communication from television and or media are less effective in influencing the individual (Hopkins Burke, 2009:106). The fourth factor from Sutherlands theory is that learning criminal behaviour involves learning specific techniques, drives, motives and rationalization. Having a primary group of people around does not necessarily mean that the individual will engage in crime, but it does mean that they have the resources into the criminal rationale. For example being around a person who is has been convicted of sexual offence, may give the individual knowledge into how to engage in the same crime, but the individual may choose not to engage in that crime because they know from their socialization of societal norms that a sexual offence is unacceptable (Hopkins Burke, 2009:106). The fifth factor can be noticed when considering cultures form the United Kingdom and the United States. Both countries have various cultures within them and each culture has different perceptions as to what is favourable and unfavourable within society and this can cause a cultural conflict. This principle believes that the specific direction of motives and drives is learned from definitions of legal codes such as favourable and unfavourable. (Newburn, 2007: 194) The most important principle within the differential association theory is the sixth principle, which is when individuals associate themselves with people that engage in criminal behaviour and believe it is acceptable. This principles states that an individual becomes delinquent only when definitions favourable to violation of law exceed definitions unfavourable to violation of law (Newburn, 2007: 194).The seventh principle stares that differential associations may vary in frequency, duration priority and intensity. The eighth principle believes that the process of learning criminal behaviour by association with criminal and anti-criminal patterns involves all the mechanisms that are involved in any other learning (Newburn, 2007: 194). The final principle states that while criminal behaviour is an expression of needs and values, it is not explained by those needs and values since non criminal behaviour is an expression of the same needs and values. For example if two individuals where both motivated by a need to gain money and respect, but one person engage in criminal behaviour in order to get the money and respect. Whereas the other person engaged in conforming behaviour. So therefore the need for money and respect cannot be used as an explanation for an individual to commit crime (Newburn, 2009: 194). The second theory that will be discussed is labelling theory. This theory claims that deviance and conformity does not emerge from the individuals actions, but rather from how others respond to the actions. Marcionis and Plummer (2005) state that labelling theory highlights social response to crime and deviance. The main academics in this theory were Becker and Lemert. Lemert (1951) first established the view of deviant, and later developed by Becker (1963). Labelling theory has become a dominant theory in the explanation of deviance. This theory is created by the assumption that deviant behaviour is solely based on the violation of norms within society, but also by any behaviour which is defined as labelled or deviant. Deviance is not viewed as the act that the individual engages in, instead it is based on the response other individuals give to the act. Becker (1963) believed that deviance is created through social groups because they make rules which create deviance, and then they apply those rules to particular individuals labelling them as deviant. He also stated that deviance is not the act that the individual commits, but the consequences of the application of others by rules and sanctions to an offender. And the deviant one is whom the label has successfully been applied to. Deviance has been distinguished into primary and secondary deviance by Lemert (1951). Lemert described primary deviance as diminutive reactions from others that have little effect on an individuals self-concept and secondary deviance is described as people pushing the deviant individual out of the social circle, which can therefore cause the individual to seek the company of people who condone deviant behaviour. He further argued that instead of viewing crime as a leading to control, it may be more productive to view crime as something with control agencies structured. Secondary deviance leads Goffman (1963) to define deviant career. Goffman (1963) stated that people who acquire a stigma which is a powerful negative label which changes a persons self-concept and social identity. The individuals is la Criminal prosecution is one way in which the individual is labelled in a negative, rather than in a positive way. It is believed that stigmatizing people can often lead to retrospective labelling, which is the understanding of an individuals past with the present deviance. Lement believes that retrospective labelling distorts an individuals life in a prejudicial way guided by stigma and this is an unfair thing to do. Stigmatizing young people may actually lead them into a deviant career (Hopkins Burke, 2008:172) Howard Becker (1963) claimed that social groups create deviance by labelling individuals as outsiders. Through an application of infraction constitute deviance. Furthermore labelling theorys approach to deviance mainly concentrates on the social reaction to a deviant act committed by an individual as well as the interaction process that leads up to the labelling. This theory therefor suggests that too much attention has been given to criminals by academics because criminology views criminals as types of people and also to the insufficient attention to the collection of social control responses. This therefore means that the police, law, media and public association help shape crime. This is supported by the conflict theory which shows how deviance reflects on inequalities and power. This approach may also signify that the cause of crime may be linked to inequalities of race, class and gender. The conflict theory links deviance to the power of norms and the imagery of the rich and pow erful, which the law society supports. The notion of secondary deviance, stigma and deviant career all demonstrate how individuals can include the label of deviance into a lasting self-concept. Becker (1963) believes that labelling is a practical act that has made politicians aware of which rules to enforce and what behaviour they should regard as deviant. The effects upon an individual being publically labelled deviant have been examined by Becker (1963) he believes that a label is an unbiased onion, which contains an evaluation of the individual to whom it is applied. The labelling theory will be a master label in term of captivating over all other statuses the individuals are under. For example if an individual is labelled as a rapist it will be difficult for the individual to overlook these labels and see themselves in positive roles such a parent, friend, worker and neighbour. Other people will view that individual and respond to them according to the label; also they will assume that the individual has the negative characteristics associated with the label. Eventually the individual will view themselves in that label because their self-concept is derived from the responses of others. This can then produce a self-fulfilling prophecy where the deviant becomes the controlling one. The third theory that will be discussed is the strain theory. Unlike the differential association and labelling, this theory believes that social structures within society can influence individuals to commit crimes. Merton (1938) suggests that there are two types of important elements of social structure; these elements are the cultural goals, the function of the goals and interests. The third theory that will be discussed is the strain theory. Unlike the differential association and labelling, this theory believes that social structures within society can influence individuals to commit crimes. Merton (1938) suggests that there are two types of important elements of social structure; these elements are the cultural goals, the function of the goals and interests. Merton (1938) explains the occurrence of crime and deviance using five responses to strain. The first path is Conformity; this path suggests that individuals could alleviate the strain by changing their cultural goals and by withdrawing allegiance to the institutionalised means. The second path is Retreatism; Merton considered this path to be the least common adaption. Retreats are those who rejected cultural goals and its institutionalised means. Individuals who normally take this path are considered not to be part of society (Hopkins Burke, 2008: 120). The third path is the Ritualism, these individuals are not particularly successful in attaining their conventional goal, but they emphasise on the means that obscure their judgements on the desirability of appreciating the goals. The fourth path is Innovation; this path suggests that when an individual finds that an obstacle inhibits their ability to achieve the cultural goals, the individuals will use other means rather than institutional means (Hopkins Burke, 2008: 121). The final path is Rebellion, Merton believes rebellious people are those who simply reject but also which to change the existing social system and its goals. Rebels reject socially a pproved means and the goals of their society. (Hopkins Burke, 2008:122). Strain theory can cause negative feelings from the outside environment. These feelings include fear, defeat and despair; the most applicable feeling that can occur is anger. Agnew (1992) emphasised that when they become angry, individuals tend to blame their negative relationships and circumstances on others (Agnew, 1992: 59). An individual is incited with anger, low inhibitions and they begin to create a desire for revenge (Agnew, 1992: 60). Agnew stated that individuals who are subjected to repetitive strain are more likely to engage in delinquent and criminal acts, this is due to the fact that the individual becomes aggressive because they are unable to cope and the negative strain may become too much for them (Agnew, 1992: 61). Overall all three theories give a good explanation of youth crime. The similarity between these theories is they all aim to give a detailed explanation as to why individuals engage in crime and deviance. Differential association theory believes that all behaviour is learned and so therefore deviant behaviour is also learned. This theory focuses on key variables such as the age of the learner, the intensity of contact with the deviant person whom they learn from and the amount of good and bad social contacts they have in their lives. Whereas the labelling theory explains deviance as a social process where individuals are able to define others as deviant. This theory emphasises on the fact that deviance is relative and the individual only becomes deviant when they are labelled. Alongside this strain theory explains deviance as the outcome of social strains within the way society is structured. Not all theories give a good explanation for tackling youth crime, the labelling theory states that the label is the route of criminal behaviour; this is not a good explanation because there is a reason an individual becomes a burglar, not because they have been labelled as one. The individual is aware that their actions are deviant and that they are breaking the law. Some academics believe that there should be more research into the labelling theory and why individuals engage in criminal behaviour. The left realist have stated that the idea of avoiding labelling in order to avoid deviance is unrealistic. Also Aker (1994) criticised the labelling theory for claiming that deviants are normal individuals who have been labelled. However the labelling theory fails to explain why some individuals are labelled and some are not. Another criticism of the labelling theory is that it is possible to reject the label. Becker (1963) claimed that once an individual is labelled and accepts the devi ant behaviour, all their other qualities become irrelevant and the label becomes their master status. However there are examples that show it is possible to reject the label. This example comes from Reiss (1961) study on young male prostitutes. Although the males engage in homosexual behaviour they regard this behaviour as work and still maintain their straight image despite working as prostitutes. This study shows that the labelling theory is open to negotiation as some individuals reject the label. Differential association theory and the strain theory can be used to tackle youth crime. The differential association accepts that criminal behaviour is evident across all social classes, and that criminal attitudes and behaviour is learned through interaction with influential groups. In order to tackle youth crime the government will need to introduce organizations that aim at using positive role models to encourage young individuals who do not have positive role models in their lives. By doing so individuals can learn positive behaviour instead of deviant behaviour from people who engage in unacceptable behaviour. The differential theory has been criticised in Glueck (1956) article on Theory and fact in Criminology. Glueck stated that it is difficult to measure the duration, priority, frequency and intensity of an individuals association, so therefore this makes it impossible to predict and measure how the differential associations result in the learning of criminal behaviour. It c ould be argued that the individual did not learn criminal behaviour from an intimate social group, because the duration, frequency, priority and intensity was not sufficient. Glueck (1956) argued that if there is no sufficiency then the theory is not falsifiable which therefore males it defective. Finally the strain theory can be used to tackle youth crime because it explains the strains with society that may influence individuals to engage in criminal activity. This theory can enable the government to improve the social structure within society, for example providing more employment and better education opportunities. Strain theory has been criticised by Cohen (1955) who stated that the theory can be accounted for some but not all deviant behaviour. Cohen also criticised Mertons theory of strain for being too individualistic in describing the adaptations to strain.

Friday, January 17, 2020

How Effective an Internet Advertisement Is, as a Persuasive Tool

Science Communication Project How effective an Internet advertisement is, as a persuasive tool in impacting the mind of internet user of Varanasi This project is to get an overall view and exposure to the industry and its working environment. It enhances and boosts the morale of the researcher. Most of the program is meant for the personality development of the researcher and basic motive is to provide accessibility to practical knowledge and exposure to practical professional life.Therefore to make aware of real life in working situation, every Journalism and Mass communication student of BHU has to undergo research project as a class work activity under the proper guidance of professors and professional managers, which give him or her a better understanding of environment. This project is helpful in accounting for as experience, which would prove very beneficial to create a future endeavor. This is result of my hard work and deep involvement with the work allotted to me as for the academic purpose to fulfill the requirement of the Journalism and Mass communication student of BHU.In this project, which is given by the Professor Anurag Dave, I found the information about pulses of present scenario of the how effective an Internet advertisement is, as a persuasive tool in impacting the mind of internet user of Varanasi. And finally I hope that this report meet the given expectation and requirement. I have tried to draw some conclusion from my observation and have made suggestion and recommendation, which I think shall help the online advertisement companies in solving the problem highlighted by this study and also help in accomplishment of the organizational objective.Acknowledgement I Basant Deo Singh student of Banaras Hindu University, Varanasi would like to thank each and every person who has helped me in the completion of the project. This project has been an outcome of patient guidance of our project guide Dr. Anurag Dave, Assistant Professor and Dr Sisir Basu; Dr. Sobhna Narlekar Department of Journalism and Mass Communication who has helped me with each and every small details of the topic so that I could understand and go about compiling whatever understood. They were always there to short out complications and find easy solutions to them.I would take this occasion to give my special thanks to them. Without whom I would not have learned the practical application of the course we are studying. This report has had cooperation of my friends, class mates and my parents who gave us the most comfortable and friendly environment, which is necessary for a person to work freely and easily Last but not the least I would like to thank faculty at BHU who have always cheered me and boosted my confidence. Table of Contents Contents | Page no. | Chapter 1| | * Introduction| 1| * Statement of problem| 3| Aim| 4| * Objective| 4| | | Chapter 2| | * Methodology| 5| * Data gathering| 5| * Data analysis| 5| | | Chapter 3 – Findings| 6| | | Chap ter 4 – Summary| 13| | | Chapter 5 – Conclusion and recommendation| 14| | | Chapter 6 – Bibliography| 15| * | | Chapter 7 – Annexure| –| | | CHAPTER – 1 Introduction The internet is the most liberating of all mass media developed to date. It is participatory. It is not meant solely to push content, in one direction, to a captive audience, the way movies or traditional network television did.It provides the greatest array of entertainment and information, on any subject, with any degree of formality, on demand. It is the best and the most trusted source of commercial product information on cost, selection, availability, and suitability, using community content, professional reviews and peer reviews. One of the best channels for promoting brands, products and businesses is Internet advertising and it has evolved into one of the most explored new mediums available today.According to the Indian Revenue Service, the Internet has outperformed all other diverse media channels in terms of compound annual growth rate (CAGR), with figures reaching up to 37. 3 percent. This is much higher than the registered growth rate for terrestrial television, at 7. 1 percent CAGR, print media at 3. 7%, CAGR and cinema at only 3. 1% growth rate. The number of online users in the country is steadily growing. As of 2010, there are 81 million Internet users in India out of the 1. 17 billion total populations, for a 6. % penetration rate according to statistics from the International Telecommunication Union (ITU). These figures will continue to grow rapidly in the coming years as more operational Internet providers will open up shop and gain more subscribers. In India, the same as everywhere else, the cost for marketing in traditional forms of mass communication like television, radio and print are very cost-prohibitive in terms of the ratio of cost against market reach. Internet marketing is much more cost-efficient as it does not cost usinesses that much to create websites, maintain opt-in lists, and other online advertising techniques. Traditional advertising media uses a shotgun hit-and-miss approach, while Internet marketing tools are aimed towards more targeted audiences. Internet marketing methods such as pay-per-click, pay-per-action and pay-per-play advertising can solicit response only from targeted audiences giving advertisers more cost effective advertising displays to market their products. Internet marketing uses more inter active tools that engage consumers in a more in-depth manner than traditional passive media.Potential customers can readily provide their comments and feedback, giving company’s real-time analysis as to what customers need in order to better align their marketing strategies. On top of that, Internet marketing tools have better and faster ways of measuring marketing statistics, giving them insights as to what would be more appealing to their targeted customers. Internet marketing is m ade more effective due to word-of-mouth or viral marketing, with much Internet marketing content easily shareable through various popular social networking sites in India such as Orkut, Facebook and Bharatstudent.Such online content can also be shared through blogs and video sharing sites, giving the potential of reaching a wider audience even more. In a report published by the Internet and Mobile Association of India, the average Indian user spends approximately 3. 5 hours a week, or 26 minutes a day, on the Internet and would spend 12% less time during the weekends. The study also reported that Indian women spend less time on the Internet than men and less so during the weekends. The report also indicates that activities on social networking sites peak by 12% on Fridays.A recent survey conducted by research companies in the advertising industry led to estimates that will place internet advertising revenues close to $428 billion in 2011, a big jump from last year’s $220 bill ion revenues. 21 percent of global Internet users now consider online advertising to be more relevant than traditional media such as radio, television, newspapers and magazines. According to a report from eMarketer, spending for online advertising in the United States rose by 13. 9 percent last year.Indian companies are now putting more confidence in internet advertising and many are ready to commit advertising dollars in this marketing channel for this year and in years to come. The rapid growth of the Internet in the nation as well as the growing popularity of social media networks are prompting commercial and business advertisers to expand their marketing initiatives to include Internet advertising – and take Indian businesses to a whole new level. According to Eric Clemons, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania.He said that the Internet shatters all forms of advertising. â€Å"The problem is not the med ium, the problem is the message, and the fact that it is not trusted, not wanted, and not needed,† he writes. Pushing a message at a potential customer when it has not been requested and when the consumer is in the midst of something else on the net, will fail as a major revenue source for most internet sites. As respondent will neglect the advertisement made. Internet advertising will rapidly2 lose its value and its impact, for reasons that traditional way of advertisement cannot be used on net.Reason behind the study was to determine how internet user is benefited by internet advertisement and what they feel about the advertisement they are exposed on internet. Statement of the Problem Internet advertisement is evolved into one of the most explored new mediums available today and cheaper mode of promoting the product, the rapid growth as well as the growing popularity of social media networks, making business houses to use internet advertisement for promoting their product. It becomes necessary to study how internet users impacted from the advertisement they are exposed to, made by these business houses. AimThe study aims to find what features internet user look for, in the internet advertisement; how it can be more users friendly and which section of society (i. e. group of society on the basis of age, education etc. ) is interested on which type of internet advertisement. Objectives The objective of the study was to: * Determine group of society (i. e. on the basis of sex, age, education, income) interest in internet advertisement; * Trace the internet usage pattern of user; * Find how internet user respond to internet advertisement and * Find whether internet user trust on ad and feel secure to trade online.Limitations 1. The study is heterogeneous because internet usage of different people is different. 2. It is quite possible that, respondent may not answer honestly. 3. The study conducted on small population might not represent the actual problem s ingrained in the society as a whole. 4. Only consumer perspective has been taken, view of advertiser has not been considered while doing the study. 5. Time and money was also the constraint. CHAPTER – 2 Methodology Design – The research is on the survey-based design. Reporting of Data – The data is in quantitative form. * VARIABLES –Divided into four section and each section have different sub-sections. Each section dealt with the variables of respective objectives. Section A – Deals in Demographic analysis of society Section B – Deals in internet usage pattern Section C – Deals with how users respond to internet ad Section D – Deals in trust and security on ad and online transaction pattern respectively * Sampling – The internet user is chosen by Purposive Sampling i. e. , Non-probability sampling method. 60 is the sample size; reason behind this is the shortage of time and other resources. * Instrument – Quest ionnaire is used as an instrument. RESPONDENTS – For this study, respondent was those who use internet. Person were taken from cyber cafe and randomly from public who use computer or laptop for surfing internet Chapter – 3 Findings and Discussion Section – A Demographic analysis of society on the basis: * Sex * Age * Education * Income The reason behind asking questions related to sex, age, education and income is to support and give meaning to answer. We can now categories’ our question according to gender – male, female; age – under 20 or 20-30, 30-40, etc; education – primary, secondary, graduate or post graduate and income level (p. . )- under 20000, 20000-30000 etc. We found the below given details:- Sex| | | | * Male | 40| * Female| 20| Age| | | | * Under 20| 12| * 20-30| 24| * 30-40| 20| * 40-50| 2| * 51-60| 2| * Over 60| 0| Income/p. m. | | | * under 20000| 30| * 20001-40000| 20| * 40001-60000| 6| * 60001-80000| 4| | | Educati on| | | * >8| 2| * 8 >_10| 4| * 11 & 12| 6| * Graduate| 30| * P. G. | 18| Evaluations of Section A From this section we can conclude, male are more internet friendly than female, mostly the person who fall under the age group of 20-30 followed by 31-40 age group use internet.I also observed that those who either pursuing or completed higher education find it easy to use internet. I have analyzed that graduate and post graduate person used to transact online. ******************************************************* Section – B This section tells about Internet using pattern of individual Online surfing| | | * everyday| 32| * once a week| 24| * once a month| 4| From 32 respondents who use to surf internet daily, among them 25 was male and rest 7 was female. So we can generalize that male are more habitual of et and so more exposed to online ad, Female was more in other two cases 10 and 3 respectively. Per session | | | * >1hr| 40| * 1-2 hr| 16| * 2

Thursday, January 9, 2020

How Is the Situation Today Between Israelis and...

The recent affair in Israel seems to be escalating everyday as the Israelis and Palestinians are clashing over the costs of past events and the conflict has been one of the most unstable and constant wars in modern world history. The Israeli military have continued to occupy Palestinian Territories and on a daily basis, inhabitants of those lands have been killed, injured or kidnapped. Despite recent major Israeli violence, Palestinians have created pacific marches and demonstrations in the West Bank and Gaza, to retaliate. There have been attempts by other nations such as neighbouring Arab nations, the USA, Britain and USSR, to solve the crisis, although, their intervention have seemed to make the situation even worse. According to†¦show more content†¦According to the report of the UNSCOP in August 1947, the UN were going to help with the partition about investigating the situation in Palestine and to â€Å"submit such proposals as it may consider appropriate solution for the problem of Palestine,† but they wouldn’t interfere with other affairs in Palestine after that. This report is reliable because it was written by the UN and they stood by their word. Thereby, I believe this contributed to the Palestinian expulsion during the war of 1948-49, because there being no UN interference could have meant that the Israelis felt they had major authority to aggressively terrorise the Palestinians, as they were also under their control, so approximately 711,000 people fled or were expelled from the State of Israel, according to the UN. Revisionist historian, Ilan Pappà ©, published the book, ‘A History of Modern Palestine’ in 2004 which suggests that he believes the Israelis were wrong for â€Å"implementing a systematic expulsion of the local population,† which was predominantly Palestinian. This is extremely reliable information because Pappà © is a Jew, yet he argues against his people; this shows that he is not biased. Also, the fact that he is a revisionist historian shows that he has departed from the Israeli national ethos of believing that they are not primarily to be charged for the dead end. However, Einstein stated that he would â€Å"much rather see reasonableShow MoreRelatedThe Massacre Of Israeli Delegates At The Summer Munich Olympics910 Words   |  4 PagesThe events of the past have a way of transforming themselves over time. 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Theodor Herzl was the first Jew to have the idea ofRead MoreThis paper is about the Palestinian-Israeli Conflict and favors the side of Israel. Basically a persuasive essay and argues for Israel.2639 Words   |  11 PagesIsrael in 1948, there has been constant fighting between Israelis and Arabs. The Israelis have the right to live peacefully in Israel, but there is a conflict because the Palestinians feel that Israel is their land. During recent years the conflict in the Middle East had been exploded on to our television screens. Day after day images of violence and suffering have dominated the news. Scenes of heavily armed Israeli soldiers facing young Palestinian children hurling stones with slingshots- like GoliathRead MoreMass Killings And Its Effects On Society3280 Words   |  14 Pagespercent of teenagers, who commit murders within the walls of the school (Duwe, 2005). 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Wednesday, January 1, 2020

The Mind Brain Identity Theory - 1096 Words

Many arguments in the philosophy of the mind have been made for and against, whether or not the mind and the brain are the same entity. The mind-brain identity theory is the view that the mind is the brain and that mental states are brain states (Mandik 77). Therefore, we can identify sensations and other mental processes with physical brain processes (Blutner 4). I argue, that the mind is not identical to the brain, and the conceivable idea of zombies, as well as the multiple realizability argument, can disprove this theory. In denying that the mind and mental properties, like qualia, are nonphysical things, mind-brain theory objects to both substance and property dualism. Therefore it is a physicalist approach to the philosophy of†¦show more content†¦By definition there’s ‘nothing it is like’ to be a zombie (Kirk). For example, if we place a yellow ball in front of a zombie and a normal person, they both acknowledge that it is a ball and it is yellow. However, the normal person will have a deeper sensory connection to it; they â€Å"experience† what it is like to see the yellow and to know it is a ball. Whereas the zombie just observes it to be a yellow ball; it does not have any sort of sensory experience related to the ball. It is said in philosophy, that if something is conceivable, than it is possible (87). It is possible to conceive a zombie while acknowledging that it shares the same physical, brain and neural characteristics as a human. This is where zombies help to disprove the mind-brain identity theory. Zombies are conceivable, therefore possible. So, if it is possible to have properly functioning neural properties without qualia, then identity theory is false. The theory cannot effectively account for qualia since it considers it to be a physical property, more specifically, a property of the brain. In the 1960’s, Hilary Putnam introduced the world of philosophy to the multiple realizability argument agai nst identity theory. Her main point in her argument was that, if identity theory holds to be true, than all living creatures who experience pain, such as humans, mammals, reptiles, etc., must have a commonly shared physical-chemical brain state which directly relates to a certain mental